
IBM consolidates their intranet social media
by
Toby Ward
on Mon 18 Jul 2011 06:48 PM PDT
To be successful on the intranet, social media (intranet 2.0) cannot
work in isolation; successful social computing requires effective
integration and change management.
In the early days of social computing on the IBM intranet Big Blue
built their own standalone applications – Dogear, Fringe, Beehive, and
many others. While some like Beehive, a social networking application,
were very successful (see Beehive builds buzz at IBM),
most of IBM's social media tools were isolate, standalone applications and not at all integrated into the complete
employee intranet experience.
Today, the employee networking / intranet 2.0 experience is
interconnected, and integrated into the main intranet – a single
platform, based on Lotus Connections, for all IBMers.
Read the full column on the new IntranetBlog.com: IBM consolidates social media for employees