Social bookmarking is all the rage. To borrow an over-hyped term, it’s a cornerstone of Web 2.0. Not surprising, social bookmarking is starting to spread quickly to corporate intranets.

For those who still haven’t used it or only heard about it social bookmarking is a way for users to publicly bookmark web pages and share those bookmarks with others through the use of keyword tags. These tags allow the users to organize and share their bookmarks.  Unlike traditional bookmarks, multiple tags allow bookmarks to belong to more than one category. Users can also search out other relevant sites and pages by tag or author.

Social bookmarking has been popularized on the Internet by sites and services by Del.icio.us, Digg, and Shadows. The hot rumor in Silicon Valley is that Google could launch its own social bookmarking service within days.

From the intranet perspective, social bookmarking is a taxonomy system developed and maintained by employees. A taxonomy that is always updating and refreshing as a living, breathing business system. You may have heard such a taxonomy referred to as a folksonomy.

IBM’s Dogear social bookmarking tool (source: IBM)

Not surprisingly and often leading the pack in intranet innovation, IBM is one of the first out of the gate in rolling out social bookmarking on their intranet, W3. In doing so, IBM has created their own bookmarking system called Dogear (see Social Bookmarking in the Enterprise).

Dogear features, people and process:

• No anonymous bookmarking
• Both private and shared bookmarks
• New content alerts via RSS or ATOM
• Collaborative filtering
• Advanced search by tag
• Bookmark listings by tag
• Bookmark listings by author name

I would think the advancing social bookmarking technology would make taxonomy vendors and uber search engine vendors such as Autonomy very nervous about their revenue streams.

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© 2006 Toby Ward - Prescient Digital Media

Engage your employees, and you will reap measured dollar rewards.

British Telecom (BT) uses an online idea jar for employees. Accordingly to Personnel Today (BT calls for employees' ideas), this idea jar has saved the BT nearly £100m (US$173 million) over the past four years.

BT Ideas provides a formal framework for encouraging staff to be creative and rewards them for any ideas that it uses.

Suggestions policy and strategy manager Arthur Wright said the project is being developed over the next year to try to increase the proportion of ideas implemented from 10 to 15 per cent.

The scheme uses the Internet and intranet to promote the initiative, but an incubator website is to be introduced to allow people to get in touch with other staff for help on developing their ideas.

Wright said, "People are immensely creative and want to contribute to the business - whether it's with little changes that make the job more satisfying or big changes than can have a dramatic effect."

Rewards can be significant - the company paid out £400,000 (about US$700,000) to employees last year.

Wright said, "Ideas don't come for free. If we have a good idea that saves us money or generates significant income, then we are delighted to reward the originator with 10 per cent of the savings or additional income up to a maximum of £30,000."

If executed properly, empowering employees as change agents can deliver powerful benefits – both for the company and for individual employees.

IBM has a similar program on their intranet called IDEAS – a heritage program for collecting suggestions online to improve a process or tool or product. Employees are encouraged to submit innovative ideas. All submissions undergo a cost analysis for potential savings. Recommendations good enough to implement are rewarded with cash payouts to employees. IDEAS delivered $17.1M in value in 2001 alone.

One of my personal favorites is the Sodexho USA Sales SuperSleuth (recently highlighted in our case study and webinar Intranet Insider World Tour: Sodexho USA.  SuperSleuth is an intranet web page and application that encourages employees to submit sales leads and prospective clients via the intranet. The SuperSleuth intranet page generate cash rewards of up to $1000 for the person making the submission. Sodexho says it has contributed to a 100% increase in sales leads in the past year. Let me repeat: a 100% increase in company sales leads. In fact, the SuperSleuth tool has led to US$90 million dollars in managed volume (net client sales including sales by client). Proof positive of a killer application.

If you engage them, employees will come – and show you the money.