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Tuesday, February 27

6x2 methodology for intranets
by
Toby Ward
on Tue 27 Feb 2007 11:51 PM PST
From the best intranet firm of its kind in the Southern Hemisphere is a new methodology on enhancing an existing intranet. The 6x2 methodology from Step Two Designs is a highly, pragmatic, activity focused process for improving the intranet in 6-month chunks. Simple to digest and understand, this methodology is a particularly solid do-it-yourself approach for small and medium-size organizations.
“Detailed project planning is used to ensure that the selected items are
actually achievable, as well as giving a clear sequence of activities,” says James Robertson, author of the methodology and Managing Director, Step Two Designs. “This methodology provides a simple and pragmatic approach that can be used by intranet teams of any size (from one person to a dozen or more).”
A sneak preview of this methodology highlighted in a 104-page report:

You can preview or order the 6x2 methodology online from Step Two.
ON A PERSONAL NOTE: A great day indeed when my one-year-old daughter, who’s been sick for most of the past two months, suddenly perked-up today. Unusually smiley and active, and clearly feeling better, she walked for the first time!! Very exciting stuff!! There’s almost nothing more exciting for a parent than those first steps J A great day! (She fell sick again tonight, but we’re hopeful a good day might lead to more…!!).
A very exciting trade deadline day in the NHL. Outrageous are the prices paid for ‘rental’ players particularly Tkachuk, Forsberg and Guerin. Shocking that the Oilers end-up trading Smyth… but quite possibly a very good deal for Edmonton. San Jose I think are the big winners and I’d put them up their with Detroit as cup favorites. Don’t however rule out Anaheim and Vancouver. Oh and for the record: Bryan Smolinski’s best season was 61 points – 12 years ago (and playing with Cam Neely and Adam Oates).
Anyone see the Carling Cup finale?!? Wild stuff for football. I can’t say I was impressed by Chelsea, nor Wayne Bridge’s theatrics or Drogba’s… nice to see the Blues play all their best players while Arsenal fields no starting players and only their young substitutes. See YouTube.com > “Carling Cup.”
What a joke the Oscars are… I like Al Gore and appreciate his efforts… but that was way over-the-top. Especially for a grossly exaggerated documentary (by the way I’m a big carbon neutral proponent). Great to see Marty win the two big ones… I like Helen Mirren (looked great too) and Forrest Whittaker winning. I don’t however understand Alan Arkin… he played himself, the same way he plays all roles (which I actually like), had about 10 lines of dialogue, and wins an Oscar?! Finally, I’m a proud Canadian, but Celine needs a break… or we need a break from Celine.
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Monday, February 26

How to talk to IT
by
Toby Ward
on Mon 26 Feb 2007 09:34 PM PST
Communications folks see the world a tad differently from IT. And if men are from Mars and Women from Venus, then IT is from Pluto and Human Resources from Mercury. All very, very different individuals with greatly differing jobs. Yet all are expected to work together on the intranet and do so with effectiveness. Yeah right...
I know a lot of communicators and IT read this column, but probably a few more communicators than techies. And if you communicators want to redesign the intranet or build a better tool or get things done faster, then you need to learn how to talk the talk.
So in the spirit of cooperation and team building here are some of Catherine Elder’s recommendations for working with and talking with IT:
- Put yourself in their shoes
- Set project goals and communicate them
- Involve IT in your project
- Respect. Ask. Listen
- Be prepared and do your homework
- Become friends, or at least friendly, with your IT staff
- Build a business case
- Adjust expectations
- Keep informed and share what you know
- Appreciate
Good advice.
Read Catherine’s full article How to talk to IT staff.
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Wednesday, February 21

Intranet case study: Lowe & Partners
by
Toby Ward
on Wed 21 Feb 2007 01:00 PM PST
Lowe & Partners Worldwide is a global advertising agency that has over 80 agencies in 54 different countries.
To address many issues involving a large, dispersed employee population – and all of the naturally occurring cultural and communications barriers – Lowe invested in a state of the art intranet portal, Lowe Go.

A very attractive and simple home page The Lowe Go intranet also has a very simple and effective vision: “To create a virtual ‘desktop’ for Lowe users that gives them fast access to the information and people they need so as to add substantial business value.” This focus on value has garnered Lowe the best intranet of they year (2006) at the British Computer Society Information Management awards.
“Lowe’s business is about creativity, and brilliant work only happens when talent, ambition and focus come together in a collaborative culture.” says Drew Murdoch, Lowe Go Project Manager. “The rapid expansion of the group resulted in many agencies using different IT systems which did not communicate with other agencies or management. Lowe Go has delivered increased efficiency, interaction and collaboration and now everyone feels part of the Lowe network.”
Specifically the Lowe Go intranet has the following objectives:
- Reinforce brand identity
- To provide a virtual desktop for Lowe users, which provides fast access to collaborative tools, information, documents and people
- To develop an environment conducive to creative excellence and in support of innovation and growth
- To bring efficiency to labour intensive and costly business processes, such as the creation of video show reels
- To help solve key current technical issues, such as single sign on and need for standards based technology
- To share the burden of content creation and ownership and provide accountability throughout that process
Digital Asset Management
Lowe Go has a number of impressive assets including an impressive knowledge management repository called that features real-time user editing, over 92,000 media assets, competitor information, light-boxes, project areas, and real time editing for show-reels (video).
The old way of storing video was on magnetic tapes. These required dedicated tape desks to view and the tapes took up vast amounts of storage space. The use of a real time editing tool means that rather than asking creative services to manually create and edit a reel from a tape, burn to CD and post across the network, anyone can create show reels now using the portal. Not surprisingly this is the most used portions of the intranet.

Strategic Planning
The Portal also serves as a virtual collaboration center for company strategic planners from across the enterprise. Headed by the Chief Strategic Officer (CSO) this allows strategic planners across the network to equip themselves with the right tools and knowledge to help improve the business process - from the problem identification stage to evaluating and optimizing a campaign’s success in the marketplace.

Other intranet features:
- News – features company news, client news, media intelligence, and RSS feeds accessing over 14,000 trusted websites and news feeds
- Directory – global consolidated LDAP and is updated on a regular basis
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Technology - the VYRE Unify framework, which has delivered ease of content publishing across a global community of content contributors and integration to multiple LDAP realms and legacy systems (with single sign-on) – open standards based (J2EE, XML, XSL, CSS, JSR-168 Portlets)
More to come on this impressive intranet…
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Toby Ward is the CEO and founder of Prescient Digital Media. Download his Finding ROI Whitepaper or read his weekly columns and case studies at www.IntranetBlog.com. For a no-cost consultation on how Prescient can improve the ROI of your website or intranet, please contact us directly.
Tuesday, February 20

Selling a new intranet (Feb. 27, 2007)
by
Toby Ward
on Tue 20 Feb 2007 02:04 PM PST
Getting the necessary support and funding for an intranet redesign is usually a struggle at most organizations, particularly when most view the intranet as a cost center – a necessary evil. To change this mindset, intranet managers need to show them the money.
Senior management are much more likely to invest in an intranet if they can see it delivering measurable returns, such as increased business efficiency, reduced overheads and enhanced customer satisfaction. Increasingly the intranet manager will need to put in place viable processes for recording and reporting intranet value, in short demonstrating a return on investment (ROI) and employee productivity.
Presented by Prescient Digital Media and Summers Direct Selling A New Intranet to Senior Management is a webinar to arm you with invaluable ideas and steps for building a business case for redeveloping or redesigning your existing intranet.
Date: February 27, 2007 & Time: 1:00 – 2:30 p.m. (EST)
Specifically, we’ll teach you:
- Priorities for building a business case
- How to measure return on investment
- How to identify very specific measurable benefits
- Best practices & case studies that measure ROI
To register phone 1-866-869-7969 or e-mail register@summersdirect.com
NOTICE: The British Airways intranet webinar has been rescheduled to March 15, 2007. See Intranet Insider World Tour: British Airways.
RELATED READING:
Selling the intranet to senior management
Infant intranets need executive loving
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Monday, February 19

Hiring an intranet consultant or manager
by
Toby Ward
on Mon 19 Feb 2007 05:58 PM PST
“8 of 10 hires are hired for their knowledge and technical skills,” says Edgar Papke, CEO of Living Change. “9 out of 10 fires are for poor teamwork and interpersonal skills.”
As I’ve said time and time again in the column, the biggest challenge facing intranet managers and consultants is not technical, but political. Specifically, the politics of what I call ‘competing priorities.’ IT, communications, and HR all have differing priorities and focuses, yet have to work together to build and manage an effective intranet.
Technical knowledge and skills are nice to have, management skills are a necessity for an intranet manager or intranet consultant.
When interviewing a perspective hire, here are five very telling and important questions that Papke recommends:
- Tell me when you were part of a high performing team. How did the leader lead?
- What was your contribution to the team?
- Tell me when you were part of a team that didn’t /wasn’t a high-performing team?
- What was your contribution to that team?
- How will you contribute here?
In particular, question three is a critical one, says Papke: “If someone answers ‘no’ to question three then say ‘goodbye.” For two reasons: either they’re lying or they haven’t any experience with conflict. In short, you want to hire someone that knows how to manage conflict.
See How to hire an intranet manager
Another hiring tool to use is Ed Ryan’s MPR Competency Model. In short, the MPR model focuses on ranking three key traits required for a typical job:
T = Talent (skills to do the job)
E = Experience (job related experience)
C = Chemistry (cultural fit & personality)
The most important trait is talent, followed by chemistry. A strong trait is exemplified by a capital letter (T); a weak trait symbolized with a small case letter (t). The ideal candidate is a strong T-E-C, but a close runner up is a T-e-C (someone with talent and is a good cultural fit, but has limited experience).
The best combinations (in descending order of preference) are:
· TEC
· TeC
· Tec
· Tec
· tEC
All of these tips and learnings are equally applicable for hiring an intranet consultant. If you’re hiring in an intranet consultant, then you’re likely benefiting from their ability to cut through some of the organization’s red tape and politics. If this is true, then having a skilled diplomat (C) is perhaps one of the most valuable traits a consultant can bring to the table.
Aniisu (with a good blog from an India perspective) also has a good perspective on hiring an outside firm: Evaluating intranet management firms.
Whether a manager or consultant, it obviously behooves the hiring person to use the right tools to hire the right person.
ADDITIONAL READING:
How to hire an intranet consultant
Hiring an intranet consultant
Why is the intranet so political?
About the author: Toby Ward is an intranet consultant (Internet consultant too) and the founder of Prescient Digital Media He has worked with and improved many, many company intranets including Amgen, HSBC, Mastercard, Manulife, PepsiCo, Royal Bank, etc. Toby and his company are consultants for hire and can help improve your intranet… if given the right amount of time and motivation J Toby is also available to watch or play just about any sport – including the culinary sports J You may contact this intranet consultant directly.
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Thursday, February 15

Converting paper forms to intranet forms
by
Toby Ward
on Thu 15 Feb 2007 08:31 PM PST
Despite the advances in technology and the potentially massive benefits and impressive ROI accrued from converting paper-based forms to online submission, many intranets still host a majority of their forms in MS-Word and PDF.
James Robertson writes in Automating three types of forms that “the ‘rule of thirds’ can be used to categorise the different types of forms within organisations:
- One third are very simple forms, with no logic or complex rules.
- The second third have some underlying rules, such as simple workflow or basic form logic.
- The final third are best considered as applications, such as employee self service (ESS).”
The first two types, in Robertson’s estimation represent about two-thirds of all forms to be found on the intranet, are either very simple or somewhat simple to implement. The third tend to be more complex applications that often get the bulk of attention.
HP’s intranet features 1,850 “e-services” and application. Just about any form you can imagine is an online service. Despite having a remote workforce that is mostly traveling, British Airways employees complete most of their forms online… many in the form of applications:
· 100% of internal (and external) recruitment is done online
· 100% of employee travel is booked online
· 75% of pensioner (retiree) self-service is done online (wow!)
· 80% of employees update their own contact information online (from 10% in 2003)
The number one application is e-Pay where employees access their paystub – delivering savings of $180,000 per year. These forms and applications are the primary drivers of $80 million in savings in the past year for British Airways.
Online forms make sense for a lot of reasons including making better the lives and jobs of employees. And they deliver a lot of savings and ROI.
Read James Robertson’s full article Automating three types of forms.
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Wednesday, February 14

Poor intranet policy management could lead to lawsuits
by
Toby Ward
on Wed 14 Feb 2007 08:13 PM PST
A new poll from a vendor shows that nearly 50% of UK organisations could be leaving themselves open to litigation through managing their corporate policies primarily on the intranet (see Businesses warned over use of intranet).
I could not find the actual poll results and the company that conducted the poll, NETconsent, does not make it readily available on its website. This sounds like another marketing exercise masquerading as scientific research... but regardless the information is worthwhile.
The marketing states that the “poll reveals that many organisations have a passive and potentially dangerous attitude towards managing their policies. Intranet implementations that grow organically can prove challenging to manage and might no longer meet the increasing compliance requirements for such processes.”
NETconsent highlights the following “dangers of managing policies over the Intranet”:
- No proof – Simply making a policy available for reading on the intranet is not sufficient. In the instance of a legal challenge companies need to demonstrate that an employee has agreed to the policy in question, if not also read and understood it.
- Out of date / inaccurate – Policies need updating on a regular basis. If policies are not kept up to date with company and legislative changes, employees may be reading and agreeing to inaccurate information, leaving the company open to risk.
- Understanding – Without measures to ensure that policies are read and understood, organisations do not know whether their policies are viable and effective.
- Relevance – Many policies will only be relevant to a set group of people. Managing policies through the intranet may make it confusing for employees to identify which policies are relevant to them. Ideally policies should only be targeted at the relevant employees.
- Access – In many organisations not all employees have access to the intranet or use it on a daily basis. This may result in employees being unaware of policy changes or unable to access policy documents.
I believe the use of “danger” to be rather strong here, but I’ll let each reader judge for themselves vis a vis the present intranet environment and culture at their respective organization.
“The research indicates just how many businesses rely on the Intranet to communicate policies,” says Dominic Saunders, NETconsent’s Operations Director. “While it is encouraging that companies are using policies to educate their employees and protect themselves, managing them over the intranet might not be enough.”
“Without evidence of the signed document, employers are leaving themselves open to risk. In the event of a breach of policy, organisations need to be able to demonstrate not only that they have a policy in place but that the employee concerned has seen and agreed to the document.”
How can you tell both lawyers and marketers are involved in this announcement? Fear and legalease can together form a very powerful marketing punch.
I’ve not heard of a company that was sued because each and every employee did not sign-off on an intranet policy. If it’s stated and available through a link on every single page (via CSS template) then that should suffice. I’m not saying that such a lawsuit is not possible, it obviously is possible, but I’ve not seen or heard of one as of yet.
NETconsent is of course raising the possibility of potential lawsuits under some circumstances in order to sell companies their product – which by no coincidence helps “mitigate risks” by maintaining “full and accurate records of written policies.” Fair enough.
NETconsent Ltd. “is the world-leading vendor of effective policy management software solutions and corporate communications.”
NETconsent’s “Tips for better Policy Management” include:
- Ease of use – The more policies that are managed through the intranet the more updates and changes will be required. To minimise the time spent on managing policies by staff it should be easy to create, update, distribute and monitor responses of new and revised policies.
- Updates – Keep all policies updated and current in line with corporate culture, working practices, legal precedents and legislation changes.
- Record agreements – Maintain records of employee agreement to relevant active policies, whilst retaining a full archive of agreements to previous policy versions.
- Access for all – Ensure that all employees, including those that work from home or remotely, have access to central policy repository.
- Control – Make sure that access of ‘author rights’ to policies is tightly controlled and only nominated persons can make changes to policies and policy records.
- Understanding – Randomly test employees’ understanding of policies to determine whether further education or policy reviews may be required.
- Check – Carry out checks to ensure that any required policy agreements can be accessed for evidence at short notice.
About the poll
“The results were taken from a telephone poll of 100 UK HR and IT managers, working in a range of sectors including technology, government and professional services, across a variety of company sizes.
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Tuesday, February 13

6 timely intranet resolutions
by
Toby Ward
on Tue 13 Feb 2007 11:00 AM PST
It’s a little late for New Year’s resolutions, but we’re still early in the budget year for most (or near the end for others). Nonetheless, the intranet is usually in a state of improvement.
Here are 6 timely resolutions for improving the intranet, regardless of the calendar month, by Prescient’s Cathy McKnight:
Resolution #1 - Taxonomy. Develop and execute a robust intranet taxonomy so the site’s content will not be “invisible" to its users.
Resolution #2 - Metrics. Look at the metrics collected on site usage, and use that information to plan the site’s growth and evolution so that it meets the needs of the employees.
Resolution #3 – Prioritize. “I cannot be all things to all people.”
Resolution #4 – Redesign. Speaking of revamping the site’s design, this is the year that we ditch the orange and green banner, and update the President’s page so that it does not include a photo of her with a beehive hairdo.
Resolution #5 – Engagement. Get in touch with stakeholders and target audiences.
Resolution #6 – Marketing. Let everyone know just how great the intranet site is (especially now that you have successfully kept to all your resolutions).
The top intranet complaint at any organization is “I can’t find anything.” This is why the taxonomy is so important. Learn more by reading What is the New Year without (intranet) resolutions?
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Friday, February 9

Nokia's bad business is good communications
by
Toby Ward
on Fri 09 Feb 2007 01:27 PM PST
Scandinavian cell phone maker Nokia recently reported record-breaking fourth quarter results. The company is making money hand over fist (approaching $6 billion in 2006). Senior management is predictably getting big bonuses this year. However, employees are not getting the same bonuses and Nokia is not paying out a special “Connecting People” bonus despite the good results.
The Helsinki Sanomat reports “…a further cause of annoyance is the fact that the missed targets also translate to cuts in the bonus systems paid by individual business groups. Such bonuses are based on the net sales, business profit, and cash flow, among others. Nearly all of Nokia's 68,000 workers belong to the scope of bonus systems as well other than the Connecting People plan.” (See Nokia personnel fume over bonus cuts).
"Nokia workers have expressed their disappointment in regard to what they feel is an unjust situation on the company's intranet chat groups, where the company directors have also answered some of the questions.
Nokia President and CEO Olli-Pekka Kallasvuo explained the bonus criteria in a Friday video speech, which has since been available on the Nokia intranet.
The personnel representatives have already held talks with the management over the development of the Connecting People, bonus system, which is the most controversial. Nokia has promised to continue to discuss the development of the system world wide."
Well I can understand and sympathize with the employee’s frustration over this decision. Frankly, I don’t think this is the greatest decision in a climate where employee recruitment and retention is quickly becoming one of the top priorities of many European companies.
However, I am impressed that the company’s communications machine has responded so effectively including the use of directors to respond to concerns and comments on the company’s intranet chat rooms. The video speech is also quite progressive.
I’d like to see how the directors have responded and how quickly. Anyone have any information on this case? Or a similar case study?
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For more intranet news visit www.IntranetReport.com
© 2006 Toby Ward - Prescient Digital Media
Thursday, February 8

5% of a site delivers 25% of the value
by
Toby Ward
on Thu 08 Feb 2007 09:39 PM PST
"The Long Neck is where the business case of your websites lies. It is the small, crucial set of tasks and content that your customers really come to your website for," writes Gerry McGovern in Do you know your long neck?
"Intranet or public website, government or commercial-every website has a Long Neck. It is crucial that you know what your Long Neck is so that you can deliver maximum value with scarce resources."
Gerry’s bang on. Although, on an intranet, the long neck representing the most commonly accessed content or tools, is probably stretched longer.
The following seven areas likely represent between 60-80% of all requests on the vast majority of intranets I’ve worked with:
• Search • Employee directory • Job postings • News • Forms • Policies
If an organization can master these seven areas, with the proper planning and governance as a supporting foundation, then the resulting intranet will be dam good. Easier said than done of course…
Read Gerry’s full article Do you know your long neck?
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ON A PERSONAL NOTE: I’ve been remiss in welcoming new clients as of late… but I’ve been too busy looking after many of them and others! A big welcome (would a hug be inappropriate?) to Thomson Financial, GMAC, Intrawest (Playground), the Municipality of Halton, Degussa, and I know I’m missing someone… I’m sorry I’ll make it up when my memory returns.
In addition to running the business and trips back in forth between Vancouver, Detroit, Toronto and Calgary, with multiple speaking engagements in the past couple of weeks, my wife is away for a few days so I’m running the house and assumed the role of interim COO of the girls… must sleep soon…
But first I have to get something off my chest: Gary Bettman almost ruined the league with over-expansion and soaring salaries and then had to force an acrimonious year-long lockout of players (the longest of any professional sport) to fix the dam mess he made. Now the owners have rewarded him with a 5-year extension. Not to mention his amazing ability to always sound like an ass while belittling almost every reporter that interviews him. (Someone on a local talk show today called-up to say, "I finally figured out who he sounds like! That rabbi from Seinfeld!") For more check out: Gary Bettman Sucks
Finally, I send my sympathies to Rex Grossman for quarterbacking the Bears to their first Super Bowl appearance in 21 years in his first full season as a player. Yes, he made a couple of mistakes, but the Bears losing had little to do with his play, and a lot to do with the Bear’s brutal defense and a stellar Colts offense.
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