As I highlighted in “Selling an Intranet Redesign”, too many organizations fail to understand the intranet's value and potential. “While there is hope that more executives will realize the intranet's value to their organization, there is still a pause for concern. The Global Intranet Trends 2009 report study finds that only 14% of the respondents consider the intranet as ‘business critical.’ And yet, companies like IBM, Cisco, and Oracle attribute billions of dollars in benefits to their intranets. Even small little-known companies like QAS, Placemaking, 1UP.com, and many, many others profiled on this site have shown positive ROI.
Now is the time to take advantage of the economic downturn, and to use the intranet as a competitive advantage to help drive:
increased sales
operational efficiencies
improved communications
enhanced collaboration
faster time-to-market
efficient human resources
better employee productivity
Who could say no to any of the above? And yet, the intranet can delliver all of the above with a little care, direction, and senior management support. Now is the time to seize the opportunity and demonstrate how an intranet can enhance a corporation's position in the marketplace. Read on... Julian Mill's column The economy and your intranet: make the connection.
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