Is your website or intranet organized and designed for your audiences to achieve the results that they want and you need?


Prescient's Catherine Elder highlights some of the common audience challenges on a website or intranet:


  1. Senior staff want something to go on the home page, and then something else and something else and so on


2. Users complain that they can’t find information or that it is buried deep within the bowels of the site and it takes forever to find it or is impossible to remember where it is


Both these problems are being experienced not only on intranets but also on external websites.


Read all of Catherine Elder's article on Developing personas