A new study reveals that blogging on the corporate intranet may be rising dramatically. A Guidewire Group Market Cycle Survey, “Blogging in the Enterprise” (thanks to Shel Holtz for drawing attention to this) finds that 53% of respondent companies are already blogging and an additional 35% of respondents plan to begin corporate blogs within the next year.
While the survey is not a scientifically significant sample and should be taken with a great grain of salt (a very small sample of 140 respondents and the survey was self-select (voluntary) of tech magazine readers), the Guidewire study does provide some excellent insight into corporate blogging.
Key benefits cited by the Guidewire survey:
- Improved internal communications (77%)
- Replacement of other exiting work processes (41%)
- Replacement of email (39%)
An interesting note for the intranet watchers: of those companies that do use blogs, 91.4% have internal (intranet) communications blogs compared to 96.6% have external communications blogs. My, the gap is narrowing.
The big guys upstairs continue to be big users of the intranet blog. More than 40%
reported they have a CEO blog.
Here’s just some of the companies that I’ve wrote about as having intranet blogs:
- Disney
- Microsoft
- Ziff Davis
- McDonald’s
- Siemens
- Intel
- Infoworld
- Oracle
- Many, many more
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