Steve Crescenzo writes an interesting intranet case study of a CEO blog at PNM Resources, an Albuquerque, N.M.-based energy utility. Steve writes in Hit-and-Run Blogging that the CEO blog was a hit and very successful at driving traffic to the online employee newsletter:

“We noticed increased traffic to the online newsletter on the days that we ran the blog, and the week after our CEO returned we developed a poll for the intranet home page asking employees if they read the blog,” says Kail. “The final numbers stated that 80 percent of employees who took the poll read the blog.”

More and more CEOs are picking up the blog tool to talk to employees. PNM is a good example of why. A Guidewire Group Market Cycle Survey, “Blogging in the Enterprise” finds that 53% of respondent companies are already blogging and an additional 35% of respondents plan to begin corporate blogs within the next year. The benefits are so obvious and with the cost of doing so almost nothing I won’t even bother rehashing the benefits.

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