How pervasive are social media tools (such as blogs and podcasts) becoming? Here are some of the numbers (taken from my CNW seminar series Social media (Web 2.0): are you in?):

·         There are approximately 55 million English language blogs – 45,000 new blogs created every day

·         44% of web users in the U.S. read political blogs

·         20% of Canadians say they read blogs on a regular basis

·         Three of the top 8 most trafficked sites on the Internet are social media sites that didn’t exist a couple of years ago (e.g. YouTube.com)

·         13% use RSS (real simple syndication ) for reading

·         29% of U.S. adults who own MP3 players have downloaded podcasts (The Pew Internet & American Life Project)

Read the complete article or listen to the complete webcast of Social media (Web 2.0): are you in? (www.GetStrat.com)