According to the Intranet 2.0 Global Study findings (400 respondent organizations from across the globe), RSS has been adopted by 37% of organizations, but only 13% have adopted it at an enterprise level.
Among the adoption findings (Which of the following Intranet 2.0 tools are being used at your organization?):
No plans to adopt - 10%
None but considering options – 29%
Not yet but have plans – 24%
Some, limited use - 24%
Enterprise deployment - 13%
As for those that don't use RSS, the responses and barriers vary from technological and security issues to pure lack of understanding of what RSS is:
“Strict limits on the use of business technology.”
“No one internally - except for the IT folks and my Web group - even knows what RSS is. The few who do are not interested. Plus, we're Blackberry-heavy and e-mail slaves, so announcements will continue to go out by e-mail.”
“Would use more of it if had better solution integrated with our platform. Plan to use RSS extensively in next 12 months.”
“Our main hurdle currently is that normal intranet users have no access to RSS feed readers on their work PCs.”
“Have imported information from RSS feeds into intranet. No plans to create feeds as no one here understands feed readers.”
“We use alerts instead due to security.”
Not surprisingly, more organizations have adopted wikis, discussion forums and blogs:
46% of organizations have deployed wikis (16% with enterprise deployments)
42% have deployed blogs (12% with enterprise deployments)
48% use discussion forums (29% with enterprise deployments)
But RSS, along with search, helps make the above social media 'sticky' and reusable. In other words, blogs and wikis often spawn RSS adoption. The numbers support this: only 10% of the respondent organizations don't have any plans to adopt RSS. Most will adopt it at some point in the next 2 years; it is how many of us will keep returning to blogs and forums that we care about.
For now, as I wrote in Enteprise RSS is not dead, it's still being born, the adoption of RSS inside the enterprise is blocked by cultural barriers, not technology barriers. The reason for the low adoption rate is because the average user does not see any value in taking the time to learn the technology. But once they start using blogs, forums and podcasts, they'll start to see the RSS light.
The concluding findings of the Intranet 2.0 Global Study will initially be presented at this year's IntraTeam Event (conference) in Copenhagen. Readers of IntranetBlog.com also get a discount of 15%. Just use price code: "Prescient15" when you reserve on the IntraTeam website. Plus if you reserve now, I'll buy you a Tuborg at the lobby bar... lol!
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