Intranet evolution, best practices, and case studies by Toby Ward.

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Web Design Blog Top Sites © 2006 Prescient Digital Media. All rights reserved. www.PrescientDigital.com
View Article  Social bookmarking the intranet

Social bookmarking is all the rage. To borrow an over-hyped term, it’s a cornerstone of Web 2.0. Not surprising, social bookmarking is starting to spread quickly to corporate intranets.

 

For those who still haven’t used it or only heard about it social bookmarking is a way for users to publicly bookmark web pages and share those bookmarks with others through the use of keyword tags. These tags allow the users to organize and share their bookmarks.  Unlike traditional bookmarks, multiple tags allow bookmarks to belong to more than one category. Users can also search out other relevant sites and pages by tag or author.

 

Social bookmarking has been popularized on the Internet by sites and services by Del.icio.us, Digg, and Shadows. The hot rumor in Silicon Valley is that Google could launch its own social bookmarking service within days.

 

From the intranet perspective, social bookmarking is a taxonomy system developed and maintained by employees. A taxonomy that is always updating and refreshing as a living, breathing business system. You may have heard such a taxonomy referred to as a folksonomy.

 

 

IBM’s Dogear social bookmarking tool (source: IBM)

Not surprisingly and often leading the pack in intranet innovation, IBM is one of the first out of the gate in rolling out social bookmarking on their intranet, W3. In doing so, IBM has created their own bookmarking system called Dogear (see Social Bookmarking in the Enterprise).

 

Dogear features, people and process:

 

  • No anonymous bookmarking
  • Both private and shared bookmarks
  • New content alerts via RSS or ATOM
  • Collaborative filtering
  • Advanced search by tag
  • Bookmark listings by tag
  • Bookmark listings by author name

I would think the advancing social bookmarking technology would make taxonomy vendors and uber search engine vendors such as Autonomy very nervous about their revenue streams.

 

RELATED ITEMS:

Podcasting the intranet at IBM

Intranet World Tour: IBM leads the World

IBM leads corporate blogging pack

  

© 2006 Toby Ward - Prescient Digital Media

View Article  Part II - QAS intranet case study – anatomy of a winner

A successful intranet works well on many levels: planning, resources, technology, content, governance, etc. As highlighted in QAS intranet case study – anatomy of a winner the QAS intranet has many successful qualities including:

 

·         A well defined plan

·         Robust and flexible technology

·         Rich applications

·         Measured benefits & ROI

 

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Rich applications

 

Since the launch of the new intranet platform the iQ intranet has grown from a nice-to-have to an “indispensable business tool” with great content and new applications. “All applications were written by the development team in a similar method following patterns and principles of good design,” says Allistair Crossley, QAS Intranet Architect.

 

Valued applications include:

 

·         Employee directory - allows users to hover their mouse over employee names to see small photos of the individual (useful for new contacts or new staff). The directory also integrates with holiday forms allowing users to see if staff are at work – or at play. Alternatively, users can search out staff by department name or navigating through management links.

 

 

                      

·         Online Purchasing - a 5-step wizard integrated to the HR database which immediately determines types of purchasing allowed and the required line management workflow for the purchasing value. When workflow is complete the user only has to click a link that automatically generates a dynamic PDF of the purchase order.  

 

 

 

 

·         Sales Proposal Builder – An online application for quickly assembling sales proposals with centrally managed content fragments that are chosen for inclusion by point and click. The online tool dynamically generates the proposal in MS-Word.

·         Information Management System - a centrally managed resource about data contracts, communication with suppliers (emails and minutes to meetings/phone calls), the status of the relationship, historical information currently handed down by word of mouth, and actions for the future, including additions to the contract.

·         Holiday Forms - Allows all staff to manage their holiday schedule with reporting and workflow to line management and HR.

  

 

 

·         Online Expenses – replacing traditional paper forms process with an identified 4-man day saving for Finance alone.

·         Project Schedules – promotes and details company projects with information on ROI, stakeholders, links, milestones and updates.

·        Role-specific Portals – three portals designed for specific company roles: home (for all employees), sales and technical services. Each portal is built of smaller “portlet fragments.”

·         Competitor Database - a content-managed searchable resource for all competitor product and market information.

·         Product Bible - a content-managed searchable resource for all QAS product literature and collateral.

 

Measured benefits

 

While awards are nice to receive, the QAS intranet has received more than just kudos – it is delivering measured results and value for the business. Some of the benefits include:

 

·         Measured return on investment (ROI)

·         Improved line management decision making (e.g. holiday and purchase forms)

·         Increased sales opportunities fomented by better sales collaboration and cross-selling

·         Improved employee communications and collaboration

·         Enhanced levels of customer service

 

Despite the move away from the Stellent CMS as the underlying platform (but preserving the CMS as the content management system), the new J2EE platform has even wowed Stellent. “Stellent have cited the QAS intranet as the best intranet implementation they have seen with or without Stellent,” says Crossley.

 

Costs savings achieved:

 

·         Online Expenses – saved four person days per month.

·         Finance savings - online workflow has reduced administrative processing time from two weeks to one day.

·         Purchase Ordering - saved four person days per month and an ROI savings of US$20,000 per year

·         Sales Proposal Builder – streamlined proposal and sales process saves almost US $25,000 per year

·         Intranet Use - 115% increase in usage of the intranet (infers a yet to be measured productivity gain).

 

Competitor Database and Product Bible are 2 examples of CMS managed resources that enhance the capability of Sales staff. Competitor Database details competitor products and market position. This enables the Sales force to be much more effective in a sale by positioning QAS products appropriately. Product Bible is a vast resouce of QAS product detail (pricing, manuals, implementations, data) allowing Sales staff to be more knowledgable and quick about what and how to sell.

 

CMS workflow enables pre-validation of whether information is useful to the business, e.g Technical Notes written by the Technical Support Team needs to be previewed as it is published to the external customer facing internet knowledge base as well as the intranet.

 

Problems overcome

 

“The whole intranet project features a seamless user interface with all applications neatly integrated as well as CMS functions,” says Crossley.

 

The cultural benefits of a strong intranet cannot be understated. Culture and community is the backbone of a happy workplace that drives employee satisfaction, which has a direct corollary to customer satisfaction.


“A lack of community was solved with the intranet which can be used as a broadcasting hub for news, local and social events and for sales ads,” adds Crossley. “On special dates such as Halloween or Christmas, new “skins” are applied to the intranet to make staff feel festive. A new feature soon will automatically detect staff birthdays via the HR database and apply a birthday skin for those individuals.”

 

Staff can also have an “avatar” picture in the top left of their intranet window to personalize their home page.

 

“The message that the intranet belongs to the people of QAS has really gained momentum as staff see others taking advantage of its features,” says architect Crossley, gushing with pride; and for good reason. “This has engendered a culture of opportunity and creativity in staff questioning whether they can leverage the intranet for themselves or their department to make savings.”

 

RELATED ITEMS:

QAS intranet case study – anatomy of a winner

 

© 2006 Toby Ward - Prescient Digital Media