IKEA U.S. has 37 stores, with over 12,000 co-workers; an employee audience that is both geographically dispersed, and has limited capacity to connect to the intranet. However, a challenging retail environment with a dispersed target audience and a limited attention span has not daunted the IKEA intranet team from focusing on the bottom line: decreasing costs, and increasing sales.
An emphasis on the power of people.
Decentralization works!
The Intranet is part of a total information landscape.
It’s good to be a passionate fanatic!
We are obsessed with impacting the bottom line!
The last philosophy 'obsession' with the bottom line has also served them well – leading to increased sales, and cost savings of more than $500,000 per year:
PAPER COSTS = $192,000
STREAMLINING PROCESSES / SELF-SERVE TRAVEL PROCESS SAVES $4,590
MODERNIZING COMMUNICATION TECHNOLOGIES VIDEO CONF to WEBEX = $90,000
SELF-SERVICE HR = $219,000
The intranet is particularly focused on supporting the sales organization; especially sales events and the monthly “seize the day” sales. In particular, the intranet team delivers content that is highly focused on sales events with:
Photos
Stores “reporting in” with lots of co-worker quotes
The good and the bad
Employee discussion boards
Sales number & metrics
Demonstrating
their success in covering their big sales events, IKEA has
consistently exceeded its sales goals since the third sales event
proactively targeted by the intranet team.
To learn more about the IKEA intranet, and other top-rated intranets showcased at The Intranet Insider World Tour Live (New York, April 16 – 17). Register now for the Intranet Insider World Tour LIVE (only $700 for 2-days of jam-paced learnings).
