I wrote two different blog articles today, and one seemingly contradicts the other. But only seemingly because the intranet, in many respects, is much like the Internet -- but it is dramatically different.
The content spawned revolution
Web content is revolutionizing business. Web content is revolutionizing life. Web content is revolutionizing the World.
Skeptical? Not sold? Need proof? Here are some numbers…
- People click on web links 100-billion times per day
- Five of the top 10 most visited websites are user-generated content sites that did not exist a couple of years ago
- There are well in excess of 100-million accounts on MySpace – and growing at a rate of nearly 250,000 per day
- 1 out of 8 couples married last year in the
Read The content spawned revolution (Content Matters)
If you build it, they will not come...
A reprise my two most recent posts on intranet usage and increasing intranet traffic. In short, Great intranets inspire use, but also are supported by marketing. To build an intranet is not enough to inspire employee use. Like most things in business, the intranet has to be marketed so those employees that are not keeners and propeller-heads will come and visit.
Read If you build it, they will not come... (Intranet Insider)
