Despite the fractured and disparate marketplace for content management systems (CMSs), my colleague James Robertson in Australia does not necessarily believe a market consolidation is coming (despite the thousands of vendors).

In his most recent column, Will the CMS market crystalise rather than consolidate?, James surmises that crystallization will happen rather than consolidation.

“I potentially see the market crystalising around specific problem areas or vertical markets. For example, some vendors may cluster around delivering solutions to health care organisations, or universities. Others may primarily target ecommerce websites, or large intranets.

Over time, this would allow customers to more easily identify potential solutions, even as the overall size of the market continues to grow. Vendors would also be able to better target their marketing efforts.”