If you're in North America and didn't make the IntraTeam Event in Denmark earlier this month, the next great intranet conference is coming-up next month: The Intranet Insider World Tour Live, New York City, NY, April 16 – 17.

Here are some of the intranets being showcased at this year's conference:

• Sprint Nextel

• Con Edison

• IKEA

• Siemens

• IBM

• Delloite

• Thomson Reuters

• And more!

I'll be co-chairing this 2-day conference in NYC (April 16 - 17) that showcases some of the best intranets going. This intimate and interactive conference event builds on the webinar and brings together the experts and practitioners from leading intranets.

This conference is taking into account the global financial crisis and is AMAZINGLY INEXPENSIVE (only $900 for 2-full days!).

Don't miss the best buy of the year and Register now for the Intranet Insider World Tour LIVE.

Here are some stats:

• 55% of organizations have implemented or are considering implementing SharePoint (Global Intranet Trends 2009 report - 227 participant organizations)

• 46% of those companies using social media on the intranet are using SharePoint(Intranet 2.0 Global Survey – 430+ participant organizations)

• Only 47% of organizations have a defined governance model (Intranet 2.0 Global Survey)

• 70% use at the department level; only 38% use it at the enterprise level (AIIM)

Many communications professionals have asked, “Is SharePoint good for my company intranet?”

SharePoint for Communicators is a webinar answers the question with advice on how to proceed.

In this five-week online workshop, we’ll examine MOSS as a technology platform, and as a communications platform for managing content including news and social media. MOSS is not known as a strong solution for a large-size enterprise intranet. But it is good starting platform in a Microsoft environment, and is very good for team and group collaboration. This workshop will consider all of the pros and cons of MOSS, with expert opinion and advice for non-techie business users and communicators. Included in this Webinar will be:

1. Introduction to MOSS—An overview of the technology in non-techie language.

2. Pros and cons of MOSS for communicators—The good, bad and the things Microsoft won’t always tell you.

3. MOSS for content management—The elements and functionality of the content management system and how it compares to other systems.

4. Planning & Governance—MOSS can in fact create more problems without the necessary planning and governance. We’ll tell you what you need to prepare.

5. Plug-ins and alternatives to MOSS—MOSS is a very complex platform, but there are many additional modules and plug-ins that can enhance it greatly… We’ll also compare MOSS to other alternative solutions.

Webinars are asynchronous-you participate when it’s convenient for you. A new text-based lecture is posted each Monday morning, but you can take advantage of it whenever you have the time. Be sure to watch the video demo of the webinar format to determine if it’s right for your professional development needs.

Register for SharePoint for Communicators webinar

Technorati Profile

(COPENHAGEN, DENMARK) Full slides from the “Integrating Social Media Into Intranets” with added insight on marketing and promoting the intranet below:

Marketing Intranet 2.0 is not unlike marketing the original intarnet – emploeyes have to...

1- know that the tools exist, and how they work

2- understand why the tools are of value to them and the organization

As I stated in Marketing the intranet, “If you build it they will not come. Of course, there will always be the curious and keeners and those that inherently understand it, but an intranet firing at maximum value requires marketing.”

A number of recommended insights come from Sodexo USA (thanks to Angelo Iofredda and Eileen Daly) who were very active in marketing their intranet, and shared their intranet marketing plan that focuses on six major components:

• Promote ongoing SodexhoNet name recognition and key wins.

• Highlight the variety of useful content through on- and off-line.

• Increase essential content and applications available only online.

• Increase content – including fun content – that drives repeat visits.

• Encourage continued endorsements from senior leadership.

• Support content owners – increase skill level and enthusiasm, identify and leverage best practices.

As far as tactics go, tried-and-true practices are still relevant for intranet 2.0 including:

• E-mail broadcasts

• Home page and newsletter stories

• Cross link from blogs, wikis, discussion forums, etc.
  

• Executive promotion

• Hosted chats with the CEO

• Posters and mousepads

• Premiums (handouts)

• Screensavers

• Twitter/Yammer, etc.

Not to be underestimated, and probably the most valuable tactic would be to create stories or features that quote your own executives that relate to subject matters discussed on a blog, wiki, or in a discussion forum, that links into the related social media tool while encouraging employees to “join in the conversation” or to “agree, disagree or comment” on the subject at hand.

Continue reading:

Marketing Intranet 2.0