By
now you're well versed with the concept of social media and its
power. So powerful in fact are some forms, such as social networking
on Facebook, that some employees are demanding newer forms of 'social
media' communications from the corporation.
"Communicating
is a tough gig," says Prescient Digital Media's Catherine
Elder. "Once you've nailed down to what you want to say you
need to consider how you're going to say it. "Different
generations prefer different methods of communication, for
Millennials instant messaging and social networking sites are the
norm but Baby Boomers are less comfortable with text messaging and
traditionalist prefer face to face..."
Consider for a moment the powerful Telindus study of 1,000 European employees that should serve as a warning to all employers and communicators:
39% of 18 to 24 year-old employees would consider leaving itheir employer if they were not allowed to access sites like Facebook and YouTube
A further 21% indicated that they would feel ‘annoyed’ by such a ban
The problem is less acute with 25 to 65 year-olds, of whom just 16% would consider leaving and 13% would be annoyed
I've
yet to see a similar study in North America, but nearly every single
18-34 year-old in Canada is a registered Facebook user – nearly 10
million people! My estimated guess is that North American employees
will be more demanding of an organization's use of social media. In
fact, we're seeing it in most of the client organizations we're
presently working with at Prescient Digital Media.
So
how do you engage a 25 year-old and a 60 year-old in the same
organization with mass communications vehicles? Read
more from Prescient's Catherine Elder's analysis in Online
Communications Considerations
>>
The
Intranet
2.0 Global Survey of
social media tools and vehicles on the intranet reveals that about
90% of organizations (of all sizes) are using social media or are
planning to do so (320 respondent organizations from all across the
planet, with an average size of a couple of thousand employees, but
including organization of fewer than 100 employees and a few with
more than 50,000). Enterprise-wide use of these tools are typically
around 20% (though higher for wikis and instant messaging, lower for
podcasting and social networking). The chief barrier to implementing
these social media tools on the intranet is lack of executive support
and a lack of a business case.
For
the full results of this study, you have to take the survey (which is
open for two more weeks). If
you haven't already done so, please take 10 minutes to
take the Intranet 2.0 Global Survey
and
you’ll get a copy of the full results including the good, bad and
learned lessons. Please also direct clients and fellow colleagues.
The more participation we get, the better the results and findings
that I share all with you. It doesn't cost anything, and I'm not
charging anything.
PLEASE
TAKE THE SURVEY EVEN IF YOU DO
NOT HAVE
INTRANET 2.0 TOOLS -- WE REQUIRE BOTH PERSPECTIVES!!
Respondents
who complete the survey will be eligible to win $400 (a random email
address will be drawn from all responses to the survey). All
respondents will also receive a full copy of the results at no cost.
http://www.zoomerang.com/Survey/survey.zgi?p=WEB227RVUZZBRC
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