Social media and intranet case studies, best practices, & evolution by Toby Ward.
View Article  Social Media Becoming Mainstream on Corporate Intranet

 

I recently received a copy of the Intranet Global Survey from Toby Ward, CEO of Prescient Digital Media. The headlight quote was encouraging, “Employees want to work for progressive and innovative organizations, and expect 2.0 environments from employers of choice.” The study included input from 561 organizations of all sizes from across the globe and the results reveal rapid adoption of social media on the corporate intranet in the past year.

 

The breakdown of specific types of social media on intranets include:

  • 47% have wikis (10% have no plans or interest)
  • 45% have blogs (11% have no plans or interest)
  • 46% have discussion forums (9% have no plans or interest)
  • 37% have RSS (12% have no plans or interest)
  • 23% have podcasts (30% have no plans or interest)
  • 9% have social networking (20% with no plans or interest)

 

I am not sure which is better the high numbers who have already adopted or the low numbers with no plans or interests. The study concluded that an organization without Intranet 2.0 tools, or plans to use them, risks being out-flanked by their competition.

 

Read Bill Ives' complete column from (New Study Finds Social Media Becoming Mainstream on Corporate Intranet)

Technorati Profile


View Article  Intranet 2.0 increases employee engagement

Employee engagement is the top priority and the organizational coup de grace for many HR practitioners in both the private and public sectors. However, corporate communications plays one of the most important catalytic roles in determining employee engagement, and the intranet is increasingly the most important catalyst in heightening engagement levels, which in-turn improves HR metrics such as employee recruitment and retention (even customer service).


Read my full article Intranet 2.0 Increases Employee Engagement (Insidedge newsletter)


Follow me on Twitter

Technorati Profile


View Article  Intranet 2.0: The investment vs satisfaction corollary
Like anything, you get what you pay for. However, that doesn't mean a social media or Intranet 2.0 solution can't be an inexpensive solution, but it does require proper planning & governance, and usually some customization.


According to the results of the Intranet 2.0 Global Survey (561 organizations of all sizes from across the planet), 46% of those with 2.0 tools have spent nothing or very little on the solution:


  • 46% have spent $10,000 or less

  • 35% have spent between $10,000 and $100,00; 19% have spent $100,000 or more


It should probably come as no surprise then that satisfaction levels with 2.0 tools is also quite low:


  • Satisfaction rates with executives is dangerously poor: 38% of executives rate the 2.0 tools as poor or very poor; a lowly 23% rate them as good or very good

  • Employee satisfaction is almost poor: 35% of organizations say employee satisfaction with the 2.0 tools is poor or very poor; only 27% rate the tools as good or very good

  • Only 29% of organizations rate the tool functionality as good or very good; 24% rate them as poor or very poor


In short, organizations are spending very little on their 2.0 initiatives, and the satisfaction levels are correspondingly low. Investment doesn't necessarily deliver satisfaction, but a look into the technologies used reveals some further insight. The vast majority of organizations with 2.0 tools use free, open source solutions or those bundled with a platform solution like SharePoint:


  • 48% of organizations use SharePoint

  • 20% of organizations use Facebook

  • 17% of organizations use MediaWiki

  • 16% of organizations use WordPress


There isn't a single, dedicated 2.0 licensed solution used by more than 13% of organizations. The vast majority use free, open source with the exception of SharePoint which sports 2.0 tools that leave very little to be desired (although the social media components in SharePoint 2010 are supposed to be spectacular, and represent a heavy portion of the investment in the SharePoint upgrade).


Two lessons are worth noting:


1 - Vanilla solutions will deliver vanilla results (without customization tailored to the target audience.

2 - Change management is tantamount to success. These tools require promotion, education, and communications. If you build it they will not come necessarily, employees need to be instructed accordingly.


ALSO READ:

Intranet 2.0 Becomes Mandatory


THE INTRANET 2.0 GLOBAL SURVEY:

The findings of the Intranet 2.0 Global Survey are highlighted in the report "Intranet 2.0: social media becomes mainstream on the corporate intranet."


To download a free, summarized version of the Intranet 2.0 report please visit:

http://www.prescientdigital.com/articles/download-summary-report-of-intranet-2-0-global-survey


To purchase the full, 44-page Intranet 2.0 report of analysis & recommendations please visit: http://www.prescientdigital.com/articles/purchase-intranet-2-0-global-survey-report


Follow me on Twitter

Technorati Profile


View Article  Innovate or die
If you're not innovating, you're dying. Death may be slow, and take a few years, but it will come.

Don't take my word for it, or the findings of the Intranet 2.0 Global study, take management guru Peter Drucker's word, or any of the leading business gurus of the last century. Those that don't take innovation seriously, are cast aside or merged into others. Most of the S&P 500 in 1970 don't exist anymore (they're assets & intellectual property gobbled up long ago by another, bigger, faster competitor).


Here are some social media numbers, not in the Intranet 2.0 Global study, to consider:

  • About 90% of adults under the age of 40 are on Facebook (higher in Canada & Northern Europe, a little lower in the US)

  • 39% of employees under the age of 25 would consider leaving their job if their company banned tools such as Facebook

How can a company survive without attracting and keeping the next generation of employees? How can a company ignore the 2.0 revolution -- a revolution that has permanently changed the Internet, which permanently changed business as we know it -- while the competition embraces it? According to the Intranet 2.0 Global study about 50% of organizations have deployed social media (blogs, wikis, social networking) on the corporate intranet. Those that have not, are missing out on the party.


The biggest catalyst for innovation is the c-level suite. And the biggest barrier to innovation is the c-level suite. The Intranet 2.0 Global Study found that the biggest barrier blocking the adoption of social media for employees is the "lack of executive support." The arms of executives are needed to fully embrace the 2.0 revolution.There's no better way to get an executive's attention by saying "the competition is doing it and if we don't we risk losing out." Point to some of the case study examples I've documented on this site (e.g. Sabre, BT, Placemaking, Janssen-Cilag and others) as proof, and cross-reference those against the adoption rates and findings in the study.


I wrote that "an organization without a 2.0 strategy risks being left behind, or outright failure (though death may be slow)." Once consultant responded that I was using "scare tactics" when writing about the necessity of 2.0 and social media. Are Peter Drucker's words "scare tactics"? Warren Buffett has echoed these same sentiments; as do employees who want to work for progressive and innovative organizations, and expect 2.0 environments from employers of choice.


The question is not whether or not an intranet or 2.0 is important to companies, the question is your company part of the revolution or being left behind?


About the Intranet 2.0 Survey


The findings of the Intranet 2.0 Global Survey are highlighted in the report "Intranet 2.0: social media becomes mainstream on the corporate intranet." 561 organizations took part in the survey.To download a free, summarized version of the Intranet 2.0 report and survey findings, please visit:

http://www.prescientdigital.com/articles/download-summary-report-of-intranet-2-0-global-survey

To purchase the full, 44-page Intranet 2.0 report and full survey findings, analysis and recommendations, please visit:

http://www.prescientdigital.com/articles/purchase-intranet-2-0-global-survey-report

 

--

The latest update of the Worldwide Intranet Challenge (WIC) is now available from the WIC blog site. Since April 1st, over 5200 intranet users from 16 organisations have participated in the WIC.

Some of the findings include:

  • The overall average perception of intranet value is: 2.77 out of 4 (69.0%)

  • If we only look at those responses where people:

    • Complete common work tasks such as applying for leave or booking travel more than once a day, the average valueincreases to 3.06 (76.5%)

    • Spend less than 1 minute a day on the intranet: 1.54 (38.5%)

    • Spend between 1-2 hours each day on the intranet: 3.13 (78.3%)

    • Strongly agree with the statement 'I can find the information I need on the intranet' 3.24 (81.0%)

    • Use the intranet to publish content more than once a day: 3.07 (76.8%)

    • Disagree with the statement 'Pages on the intranet load quickly': 2.61 (65.3%)


For more information about the WIC or to register for the WIC, check out the CIBA Solutions web site. Please let me know if you have any questions.

Technorati Profile

View Article  Adopt Intranet 2.0 or risk failure
An organization without a 2.0 strategy risks being left behind, or outright failure (though death may be slow). Employees want to work for progressive and innovative organizations, and expect 2.0 environments from employers of choice.


561 organizations of all sizes from across the planet participated in the Intranet 2.0 Global Survey and the results reveal rapid adoption of social media on the corporate intranet in the past year.


Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs, wikis and other vehicles have become mainstream, and are present in nearly 50% of organizations (regardless of size) in the Western World.


Intranet blogs, wikis and discussion forums are quite pervasive, while other less common tools such as podcasts and mashups remain an after-thought at most organizations:


  • 47% have intranet wikis (17% enterprise deployment); 10% have no plans or interest

  • 45% have intranet blogs (13% enterprise deployment); 11% have no plans or interest

  • 46% have intranet discussion forums (19% enterprise use); 9% have no plans or interest

  • 46% have intranet instant messaging (29% enterprise use); 21% have no plans or interest

  • 19% have intranet social networking (6% enterprise use); 20% have no plans or interest


Microsoft dominance


Microsoft is leading the 2.0 charge and dominating all competition. For those organizations that have deployed 2.0 tools inside the firewall, about half of all organizations have SharePoint (in some shape or form):


  • 48% of organizations use SharePoint

  • 20% of organizations use Facebook,17% of organizations use MediaWiki,16% of organizations use WordPress


Cost of Intranet 2.0


Intranet 2.0 is cheap. Of those organizations that have implemented 2.0 tools, almost half have spent $10,000 or less on these tools:


  • 46% have spent $10,000 or less

  • 35% have spent between $10,000 and $100,000,19% have spent $100,000 or more


Poor execution


Sadly though, despite the low cost of entry and ease of technology, satisfaction levels with Intranet 2.0 tools are dangerously low:


  • Only 29% of organizations rate the tool functionality as good or very good; 24% rate them as poor or very poor

  • Satisfaction rates with executives is dangerously low: only 23% of executives rate the 2.0 tools as good or very good; 38% rate them as poor or very poor


To download a free, summarized version of the report please visit:

http://www.prescientdigital.com/articles/download-summary-report-of-intranet-2-0-global-survey


To purchase the full, 44-page report of analysis & recommendations please visit: http://www.prescientdigital.com/articles/purchase-intranet-2-0-global-survey-report


-- 30 --


For more information please contact:


Toby Ward, CEO

Prescient Digital Media

416.926.8800

toby@prescientdigital.com


About the Intranet 2.0 Survey


561 organizations took the survey:

  • 36% come from the U.S; 24% from Europe; 11% from Canada; 11% from Australia / New Zealand; 10% from UK

  • 61% have more than 1,000 employees; 32% have 6,000 or more employees; 39% have less than 1000 employees

  • 53% of organizations have had an intranet for 7 or more years; 17% of organizations have had an intranet for 2 years or less

  • 13% of the organizations are government; 13% from technology; 12% from financial services; 6% from healthcare

  • The survey was led by Toby Ward, President, Prescient Digital Media


About Prescient Digital Media


Prescient Digital Media is a group of senior intranet and Internet consultants that provide strategic Internet and intranet consulting, planning and communications services to organizations of all sizes. Our clients include: Amgen, Covidien, CBC, CIBC, HSBC, Liberty Mutual, Manulife Financial, Mastercard, Nintendo, Pepsi, RBC Financial Group, TD, and more than 100 others.  Prescient’s focus includes the assessment, planning, technology selection, content and launch of intranets, websites, and web-based tools. For more information please contact Prescient Digital Media through the website at www.PrescientDigital.com or phone 416.926.8800.


Additional reading


Intranet articles & case studies – www.IntanetBlog.com

Follow us on Twitter – www.Twitter.com/Intanet2

Join the Intranet Global Forum on Facebook – www.Facebook.com/group.php?gid=2723005032

View our presentations on intranets on our SlideShare channel – www.slideshare.net/prescient

Watch Toby discussing the future of intranets – www.YouTube.com/watch?v=kaTMOTpRVQk

Technorati Profile


View Article  Intranet 2.0 becomes mainstream
Social media adoption has accelerated on the corporate intranet, led by blogs, wikis and discussion forums. Despite a low cost of entry—often below $10,000—adopters are not reporting outstanding satisfaction with the investment, especially among the executive ranks, driven by inadequate planning and weak or non-existent business plans.

This data is contained is contained in the results of the Intranet 2.0 Global Survey, which included the participation of 561 organizations of all sizes from across the planet.


Intranet 2.0 Global Survey Results

Once a nice-to-have or a future wish, Intranet 2.0 tools such as blogs, wikis and other vehicles have become mainstream, and are present in nearly 50% of organizations (regardless of size) in North America, Europe, and Australia and New Zealand,” says Toby Ward, the study author, and President, Prescient Digital Media.

To download a free, summarized version of the free report Intranet 2.0: Social Media Becomes Mainstream on the Corporate Intranet report or please visit:

http://www.prescientdigital.com/articles/download-summary-report-of-intranet-2-0-global-survey

To purchase the full, 44-page Intranet 2.0: Social Media Becomes Mainstream on the Corporate Intranet report of analysis & recommendations or please visit:

http://www.prescientdigital.com/articles/purchase-intranet-2-0-global-survey-report

Read about the results Intranet 2.0 becomes mainstream 

Technorati Profile


View Article  Intranet CMSs
How many organizations are using a CMS for their intranet? What about a portal solution?


Respondents to the Intranet 2.0 Global Survey provide (530+ organizations ranging from small to huge, in all corners of the globe: 36% come from the U.S.; 24% from Europe; 60% have more than 1,000 employees; 32% have 6,000 or more employees) some very good insight into the use content management systems (CMSs), as well as portals and Intranet 2.0 tools.


Key findings:

  • Less than 2/3s of organizations use a CMS for their intranet (62%)

  • 24% use a custom built CMS (home grown CMS)

  • 25% use an off-the-shelf solution

  • 11% use a portal solution

  • There is no dominant CMS solution – no one vendor has more than 20% market share

    • Microsoft SharePoint is used by 20% of those that use a CMS

    • Interwoven, Documentum and Vignette each have 4% market share

    • No other solution was cited by more than 8 organizations (2.5% share)


Clearly SharePoint's dominance in the market is showing here. Though only 20% of the respondents are using it as a CMS. For those that have implemented Intranet 2.0 tools, SharePoint (MOSS 2007) is present in 46% of the organizations (though some organizations are using multiple tools including SocialText, Confluence and MediaWiki). In other words, SharePoint is being used as a CMS, but its not its strength which is collaboration sites, document sharing, and portal functionality / features. SharePoint is more often being used for collaboration and portal functionality.


My full presentation on the Intranet 2.0 Global Survey findings is next week at J. Boye – Philadelphia 2009. There are still spots left if you want to register now (and some great case study presentations as well). The full study findings will be sent to survey participants only in mid-May (TBA) followed by a participant only webinar (yes you have to take the survey to get the results).


Speaking of intranets and measurement this is a great free webinar with a terrific case study from PNC Bank: Measuring Intranet Success in the Real World (Case study with PNC Financial Services group) Date: Thursday, 12pm EST – Register Online.


ALSO...


Social Media Webinar for Educators

This webinar is free and designed for university professors, instructors, and students. Topics for discussion include the role of the new media, how the Web is evolving, and what to expect in the future. Best practices and tips for how to engage with others and build trust in a virtual world will also be discussed. Hosted by Plank Center, the one-hour discussion and presentation is on May 1, at 1:30 CDT.


Moderated by Keith Burton, President, InsidEdge, presenters include Robert French, Instructor, PR & Digital Media, Auburn University; Jeff Beringer, SVP, Dialogue/GolinHarris, and Toby Ward, Founder and CEO of Prescient Digital Media.


Technorati Profile


View Article  Intranet 2.0 Global Survey Results
THE SURVEY IS CLOSING & YOUR PARTICIPATION IS REQUIRED -- THE FINDINGS ARE FREE!

500 organizations of all sizes from across the planet have participated and the findings are invaluable - and surprising. If you haven't already done so, please take 8 minutes to take the Intranet 2.0 Global Survey and you’ll get a copy of the full results including the good, bad and learned lessons. Please also direct clients and fellow colleagues. It doesn't cost anything, and I'm not charging anything.

PLEASE TAKE THE SURVEY EVEN IF YOU DO NOT HAVE INTRANET 2.0 TOOLS -- WE REQUIRE BOTH PERSPECTIVES!!

Respondents who complete the survey will be eligible to win $400 (a random email address will be drawn from all responses to the survey). All respondents will also receive a full copy of the results at no cost.

Here's a sneak preview of some of the findings so far:

  • 43% have intranet blogs (10% enterprise deployment); 11% have no plans or interest

  • 47% have intranet wikis (16% enterprise deployment); 10% have no plans or interest

  • 23% have intranet podcasts (6% enterprise deployment); 30% have no plans or interest

  • 17% have intranet social networking (5% enterprise use); 20% have no plans or interest

  • 21% have intranet content tagging (9% enterprise use); 24% have no plans or interest

  • 37% have intranet RSS (12% enterprise use); 12% have no plans or interest

  • 47% have intranet discussion forums (20% enterprise use); 10% have no plans or interest

  • 46% have intranet instant messaging (28% enterprise use); 20% have no plans or interest

  • 8% have intranet mashups (3% enterprise use); 46% have no plans or interest

  • 48% of organizations using SharePoint for Intranet 2.0 tools


A sneak preview of the findings and some of the case study examples will be showcased at J.Boye 09 in Philadelphia (May 5-7, 2009). Register now & receive a fantastic deal on a technology / communications conference of this quality that includes multiple tracks on intranet, SharePoint, content management, user experience and more. J. Boye also features star speakers including the NY Times' David Pogue.

TAKE THE INTRANET 2.0 GLOBAL SURVEY

Technorati Profile


Search
    follow me on Twitter