Social media and intranet case studies, best practices, & evolution by Toby Ward.
View Article  Intranet strategy: planning a successful intranet
(TEL AVIV, Israel) I once asked an intranet manager if they had a defined intranet strategy. His response was to say “sort of... it's mostly up here” (pointing to his noggin). Ummm... no, they didn't have a strategy. Unfortunately, most organizations are not dissimilar and do not have an intranet strategy.


A strategy has definition, is well documented and shared by all stakeholders, and has key performance indicators (KPIs) or metrics. The strategy provides direction for executable actions (in the context of this article, we will treat strategy as synonymous with plan, though a strategy in the broader definition might contain many plans). For an intranet, a typical strategy would include the following elements:


  • Vision

  • Mission

  • Target audience defintion / segmentation

  • Governance

  • Goals

  • Objectives

  • Action plans

  • KPIs (or CSIs)


Strategy is independent of technology... read my full column Intranet strategy: planning a successful intranet.


ALSO READ:

Intranet planning


WHAT THE HECK AM I DOING IN ISRAEL?!
Just follow the Tweets: www.Twitter.com/TobyWard

 
View Article  Intranet trends
Intranet and portal specialist Jane McConnell of NetStrategy highlights the latest trends identified in her Global Intranet Trends Report for 2009 (226 participating organizations around the world; from under 5,000 to over 100,000 employees in Euope, North America and Asia-Pacific).


Important ingredients for a successful intranet:


  • Leadership

  • Teamwork

  • Empowering employees

  • Optimizing activities & processes

  • Focusing on the needs of the customer (external)


Direction of intranets:


  • Portal concepts – aggregating content and tools into a single screen

  • Integration of applicatons – HR, business applications, collaboration spaces

  • Social media – user-generated content

  • Management awareness – senior management is slowly becoming aware of intranets


Changes in business:


  • Virtual teams (geographically dispersed)

  • New expectations

  • Tele-working (working remotely)

  • Smart phones (mobile access of the intranet)


The intranet is on the verge of breaking:


  • Today's typical intranet is not sustainable

  • Too top-down

  • Not business-oriented

  • Not people-oriented

  • Out-of-date

  • Arthritic – too hard to publish

  • Closed – limited to employees (closed to partners & contractors)

  • Sendetary – limtied to office, PCs


One out of five intranets is in stage 3 (the intranet is “the way of working” now); 43% are stage 2 (it will be “the way of working” within in 1-2 years); 1/3 hope to evolve to stage 3 within 4-5 years).


Views of Stage 1 intranet:


Our focus this year and last year is around communication, navigation and self-service, as these are areas we have the most control over.”


View of Stage 2 intranet


Our biggest challenge fo rnext year is to change the culture of the company to not use email for example as a communication/ collaboration medium.”


View of Stage 3 intranet


Portal usage is include in personal KPI for our perfrmance management system. This included measurements on quality / quantity of project updates, information published, etc. This has encourage people to integrate the portal in to their respective business processes.”


Is the intranet is the main entry point to applications... (the user has to go to the intranet to get to key applications)?


  • Business applications & process support – 77% of stage 3 intranets; 45% of stage 2 intranets; 27% of stage 1 intranets

  • Management reporting, dashboards – 55% of stage 3 intranets; 30% of stage 2 intranets; 9% of stage 1 intranets

  • Employee life and career (HR) -- 77% of stage 3 intranets; 45% of stage 2 intranets; 27% of stage 1 intranets

  • Management reporting, dashboards – 90% of stage 3 intranets; 74% of stage 2 intranets; 58% of stage 1 intranets


OTHER NOTABLE FINDINGS:


  • Stage 3 intranets have more top leadership & operational participation in intranet steering committees.

  • C-level executives now participate on the intranet steering committees of half of the respondent companies that have a steering committee (about 1/3 of the respondent companies have a steering committee; roughly 1/6th of the total respondents therefore have a senior executive actively involved)

  • Only 45% have networks or communities of practice for content contributors

  • Only 36% of the organizations have “clearly designated business owners for content”

  • only 1% stage 1 intranets have wikis in general use (optimized); 35% are testing intranets (in some parts)

  • 10% of stage 3 intranets have wikis in general use (optimized); 74% are testing intranets (in some parts)

  • 2% of stage 3 intranets have wikis in general use (optimized); 30% are testing intranets (in some parts)


ADDITONAL READING:

Learning from the best intranets

Selling an intranet redesign

Technorati Profile

Search
    follow me on Twitter