Intranet evolution, best practices, and case studies by Toby Ward.

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Web Design Blog Top Sites © 2006 Prescient Digital Media. All rights reserved. www.PrescientDigital.com
Main Page  »  ROI
View Article  Intranet Insider World Tour: Sodexho USA

Sodexho USA’s successful intranet is home grown – no portal solution, no content management platform. Despite the proliferation of expensive solutions, SodexhoNet (Sodexho’s home page) is a shining example of how intranet success can be delivered and measured without the benefit of an off-the-shelf solution.

 

SodexhoNet was the featured tour stop on today's Intranet Insider World Tour, presented by Communitelligence.com and hosted by myself and Sodexho's Angelo Ioffreda. Comments, questions and discussion are encouraged below...

 

Sodexho USA is one of the biggest companies you may not know. Sodexho USA (www.sodexhoUSA.com) is the leading provider of food and facilities management in North America, with $6 billion in annual revenues and 110,000+ employees. Sodexho runs cafeterias, housekeeping in the hospitality sector, grounds keeping, plant operations and maintenance and laundry services to more than 6,000 companies principally in health care, schools, and the military.

 

Headquartered in Gaithersburg, MD, Sodexho has employees spread out across and in all corners of the continent. An even greater challenge than the geographic disparity of its employees is the nature of their work. The vast majority of these employees are hourly workers who are not desktop workers with their own computers – they’re on the frontlines rather preparing and serving food, cleaning, and performing site operations. SodhexoNet is a tying bond that links most of the managers and management of this diverse and disparate group.

 

“The intranet is a perfect gathering place,” says Angelo Ioffreda, VP, internal communications, Sodexho USA. Companies with many thousands of employees dispersed across great regions and dozens of locations require an effective intranet. Today the intranet serves Sodexho’s managers across the world. Registered users have grown from 2,000 in April, 1999, to more than 14,500 users today.

 

 

To access the intranet, each manager pays $39.69 for annual intranet access. Surprisingly, this is not a bone of contention at Sodexho, but expected at an organization with a corporate philosophy for charging for costs incurred. The charge also benefits user managers as the onus is greater on the intranet team to deliver a winning product that is embraced. Finally, the charge also commits managers to use the intranet. If you’re paying, you better use it.

 

Like all effective systems, SodhexhoNet has a vision: SodexhoNet is a one-stop shop for all of our managers’ information needs and an indispensable part of a Sodexho work day.”

 

Accompanying the vision is some practical but key goals:

·         Essential business and communications tool

·         Robust, timely, relevant, accurate content

·         Intuitive navigation

·         Quick access

·         Easy to search

·         Feedback capacity

·         Cost-effectiveness

 

SodexhoNet’s greatest strength however is its management team, lead by corporate communications.

The corporate communications team has five people including an art designer, a communications specialist/writer, the e-communications manager , e-communications specialist , and the VP.  The e-communications manager and specialist are the only ones dedicated full-time to the intranet; the others contribute on a part-time basis. The eBusiness team from IT has a director, a project manager,  two art designers, three programmers, and a technical trainer. They also support other IT projects.

 

In addition to the contributions of IT and Communications, there are well over 100 content owners-authors. Each business line has a principal content owner (e.g. health care, etc.). Each line has sub-groups (e.g. hospitals, etc.) that also contribute content.

 

One of the intranet’s key strengths lies in the team’s understanding that the intranet must intimately understand its target audience and constantly measure its performance. By measuring its success, Sodhexho knows where to concentrate its efforts and resources and constantly strive for improvement.

 

Among the many measures the intranet team tracks (for the last year measured compared to the previous year):

 

·         User behavior and how usage is trending (those never using SodexhoNet dropped from 19% to 1%)

·         SodexhoNet as a “valuable resource” to employees (from 74 to 84%)

·         Registered users who visit the site monthly (from 55 to 90%)

·         Most visited pages (career center, HR, health care, phone book, and search)

·         Most searched terms (forms, recipe collection, performance appraisal)

·         Return on investment (where possible)

 

One of SodexhoNet’s more innovative and successful tools is its SuperSleuth sales lead program. SuperSleuth is an intranet web page and application that encourages employees to submit sales leads and prospective clients via the intranet. The SuperSleuth intranet page generate cash rewards of up to $1000 for the person making the submission. Sodexho says it has contributed to a 100% increase in sales leads in the past year. Let me repeat: a 100% increase in company sales leads. In fact, the SuperSleuth tool has led to US$90 million dollars in managed volume (net client sales including sales by client). Proof positive of a killer application.

 

While the site has evolved considerably and its value has grown measurably in recent years, it hasn’t been without considerable effort and some lessons learned, says Ioffreda.

 

Amongst the key lessons learned:

 

  • Create a vision
  • Partner with IT (“big time,” says Ioffreda stressing the importance of a healthy working relationship with IT) – and HR
  • Establish clear standards for the site
  • Make end-users the center of your universe
  • Incorporate real-time feedback from end-users
  • Track user behavior
  • Make content ‘king’
  • Involve, support, and communicate with your content owners
  • Develop an editorial / programming mindset
  • Strive for intuitive navigation
  • Improve your search and speed
  • Commit to continuous improvement in product and processes
  • Make your site a business tool
    • Reduce costs
    • Raise efficiency
    • Bring in revenue

To purchase a copy of the flash presentation with audio, please visit the Communitelligence.com Learning Academy store.

 
View Article  Intranet measurement strategy (case study)

Vancouver Coastal Health (VCH) is one of five region health authorities in four cities and 30 small communities in British Columbia (greater Vancouver). VCH employs 25,000 employees and 4,000 physicians and manage a budget of more than $2 billion.

 

 

The present state of their intranet is challenged by some of the ubiquitious problems faced by many, many others:

 

  • Multiple silos
  • Confused consumer base
  • Short-term thiking
  • No customer service outcome measures

Tudor Williams and Peter Roaf of Vancouver Coastal Health presented a fine case study on intranet measurement at this year’s Corporate Communications Conference in Las Vegas.

 

Charles Pizzo, the intrepid communicator gourmet and designated blogger for this year’s conference, talked with Tudor and Peter prior to their presentation:

“Number one – you need a vision,” said Tudor, adding “there has to be a very clear definition of what the intranet is going to do for the organization and the people in it.”

Tudor emphasizes that an intranet strategy requires four essential components:

1. Access to the intranet
2. User collaboration
3. Technology integration
4. Content immediacy (when the user wants it)

As for measurement strategy, Tudor cites three key requisites:


1. Outputs (tasks, counts, hits, participation, usage, time on site, costs, revenues)
2. Perception (attitudes, reputation, recognition, appreciation, likes, dislikes, preferences)
3. Outcomes (business results, profits, losses, ROI, behaviors, culture, etc.)

One othe key tools used by Williams and Roaf was an online employee survey of 12,000 employees (representative sample). Key findings of the survey included:

 

  • More than 80%
    • Use the Web (intranet and Internet) in their day-to-day work
    • Want search functions for directory information and job postings
    • Want news and information
    • Trust information on the intranet
    • Prefer the intranet to perform administrative tasks

Amongst the concerns cited by employees included:

 

  • Timeliness of information
  • Ability to find information
  • Ability to provide feedback
  • More interactivity

Of particular interest: there is little support for employee blogs but increased support for text messaging.

 

“The problem was that most employees don’t know what blogs are,” says Tudor. “We’re finding that blogging is more of an education issue rather than a resistance issue.

 

The process also included a complete intanet audit and led to a number of changes and recommendations to their intranet:

 

  • Purchase and deploy of a content management system (Percussion)
  • Form Web Management Council
  • Develop a Web Strategy and Knowledge Strategy
  • Develop measurable goals that include regular user satisfaction surveys for measurement
  • E-learning courses and modules
  • Searchable knowledge directories

One of the measured outcomes includes a measurement on return on investment (ROI).

 

Working together Tudor and Peter are bulding the business case for more  collaboration and e-learning on the intranet and estimate annual travel expense reduction of between $2.9 - $4.9 million plus travel time savings of about $9 million. They estimate the online directory will produce estimated savings of approximately $6 million.

 

Wouldn’t we all be a little more healthy if other healthcare organizations followed the lead of Vancouver Coastal Health authority?

 

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