An
organization without a 2.0 strategy risks being left behind, or
outright failure (though death may be slow). Employees want to work
for progressive and innovative organizations, and expect 2.0
environments from employers of choice.
561
organizations of all sizes from across the planet participated in the
Intranet 2.0 Global Survey
and the results
reveal rapid adoption of social media on the corporate intranet in
the past year.
Once
a nice-to-have or a future wish, Intranet 2.0 tools such as blogs,
wikis and other vehicles have become mainstream, and are present in
nearly 50% of organizations (regardless of size) in the Western
World.
Intranet
blogs, wikis and discussion forums are quite pervasive, while other
less common tools such as podcasts and mashups remain an
after-thought at most organizations:
47%
have intranet wikis (17% enterprise deployment); 10% have no
plans or interest
45%
have intranet blogs (13% enterprise deployment); 11% have no
plans or interest
46%
have intranet discussion forums (19% enterprise use); 9% have
no plans or interest
46%
have intranet instant messaging (29% enterprise use); 21%
have no plans or interest
19%
have intranet social networking (6% enterprise use); 20% have
no plans or interest
Microsoft
dominance
Microsoft
is leading the 2.0 charge and dominating all competition. For those
organizations that have deployed 2.0 tools inside the firewall, about
half of all organizations have SharePoint (in some shape or form):
48%
of organizations use SharePoint
20%
of organizations use Facebook,17% of organizations use MediaWiki,16%
of organizations use WordPress
Cost
of Intranet 2.0
Intranet
2.0 is cheap. Of those organizations that have implemented 2.0 tools,
almost half have spent $10,000 or less on these tools:
46%
have spent $10,000 or less
35%
have spent between $10,000 and $100,000,19% have spent $100,000 or
more
Poor
execution
Sadly
though, despite the low cost of entry and ease of technology,
satisfaction levels with Intranet 2.0 tools are dangerously low:
Only
29% of organizations rate the tool functionality as good or very
good; 24% rate them as poor or very poor
Satisfaction
rates with executives is dangerously low: only 23% of executives
rate the 2.0 tools as good or very good; 38% rate them as poor or
very poor
To
download a free, summarized version of the report please visit:
36%
come from the U.S; 24% from Europe; 11% from Canada; 11% from
Australia / New Zealand; 10% from UK
61%
have more than 1,000 employees; 32% have 6,000 or more employees;
39% have less than 1000 employees
53%
of organizations have had an intranet for 7 or more years; 17% of
organizations have had an intranet for 2 years or less
13%
of the organizations are government; 13% from technology; 12% from
financial services; 6% from healthcare
The
survey was led by Toby Ward, President, Prescient Digital Media
About
Prescient Digital Media
Prescient
Digital Media is a group of senior intranet and Internet consultants
that provide strategic Internet and intranet consulting, planning and
communications services to organizations of all sizes. Our clients
include: Amgen, Covidien, CBC, CIBC, HSBC, Liberty Mutual, Manulife
Financial, Mastercard, Nintendo, Pepsi, RBC Financial Group, TD, and
more than 100 others. Prescient’s focus includes the
assessment, planning, technology selection, content and launch of
intranets, websites, and web-based tools. For more information please
contact Prescient Digital Media through the website at
www.PrescientDigital.com
or phone 416.926.8800.
This
video will create some diverging opinions and controversy, just as my
presentation “SharePoint Pros & Cons” did when I delivered it
in Denmark. This on-camera interview was conducted in Copenhagen immediately after my presentation (at IntraTeam). Granted I was severely jet-lagged
and suffering from exhaustion when I did the interview, but I stand
my words and assessment: SharePoint (MOSS 2007) is a fantastic
solution, but it is not the best solution for every scenario, and
every organization. Anyone who argues this should throw-away the
Kool-Aid.
As
I stress in my comments, SharePoint is ultimately what you make of
it, and you can do some amazing things with it, at any organization.
However, success with MOSS is a function of time and money. The
out-of-the-box solution is not appropriate for all business scenarios
in all companies. But it is an excellent solution for a small to
medium size business, or as a department-level solution in a larger
enterprise. Given the cost and complexity involved with
customization, I don't believe it makes sense to use it as a large,
enterprise intranet be-all solution for larger organizations; its
possible to make it so, but what is the opportunity cost versus other
portal or ECM solutions?
Feel
free to comment and weigh-in with your opinions, but no flame mail
please (I will just embarrass you for doing so). If you're a
Microsoft employee or partner, then please disclose that you rely on
SharePoint to make a living. Ditto if you're a Microsoft customer or
independent consultant.
Keep
in mind, I too am a SharePoint user, but we (Prescient Digital Media)
also uses other CMSs, portals & social media solutions too. We
are strictly technology-neutral with no reseller agreements. I have
no agenda or ax to grind; I merely seek to inform my readers and
clients about the strengths and weaknesses of the superb, but not
perfect solution that is MOSS 2007.
Social
media adoption has accelerated on the corporate intranet, led by
blogs, wikis and discussion forums. Despite a low cost of entry—often
below $10,000—adopters are not reporting outstanding satisfaction
with the investment, especially among the executive ranks, driven by
inadequate planning and weak or non-existent business plans.
This
data is contained is contained in the results of the Intranet
2.0 Global Survey,
which included the participation of 561 organizations of all sizes
from across the planet.
Intranet
2.0 Global Survey Results
“Once
a nice-to-have or a future wish, Intranet 2.0 tools such as blogs,
wikis and other vehicles have become mainstream, and are present in
nearly 50% of organizations (regardless of size) in North America,
Europe, and Australia and New Zealand,” says Toby Ward, the study
author, and President, Prescient Digital Media.
50%
of money on external dollars; 50% internal time and resources
Implementation
strategy
Standard
SharePoint
Limited
external application integration
One
platform for public website, extranet and intranet
Strategic
direction
Operatonal
efficiency
Functional
development
Governance
and resources (single governance structure for all sites)
Challenge
/ problem: Variation system
Custom
development to allow for
Submit
variation to slected country sites
Reject/Accept
a submitted variation
Submit
variation' doesn't work for web parts
Reuse
of language versions not possible
Challenge:
separating language/locale
Only
one language version
Spanish
in Spain, Chile, Colombia, etc.
English
in UK, India, US
Many
languages are supported – but its not supported to have one
language for the CONTENT and another rfor the authoring environment
Challenge:
Image management
Where
is a particular image used? What pages?
Different
versions of the same photo are not grouped together by type
Overly
basic / simplistic
Challenge:
creating forms (complicated for authors)
Challenge:
formatting is difficult with standard editor (reusable cotnent
doesn't work with the RadEditor)
Integrator:
Fishbone Systems AB
Analysis:
well this blows out of the water the notion that SharePoint shouldn't
be used as an external website platform. The Alfa Laval site is
impressive – with 60 sites in 25 languages. Microsoft would do well
to add this to their case studies alongside Hawiian Airlines.
(PHILADELPHIA,
PA) Presented by Dorthe R. Jespersen, J. Boye, at J. Boye –
Philadelphia 2009.
Key
recommenations:
Don't
assume that because its used for the intranet, it will be good for
the Internet
Compare
with alternatives
Manage
expectations
Keep
it simple
Have
a strategic plan
Get
to know your IT
Focus
both on micro and macro governance
Stay
updated with service packs
Follow
best practices
Pay
attention to release information
Notable
client quote: “Only after implementation did we start to learn
about what the system could do. In hindsight we should have utilized
the integration with office Word. Also, we are beginnning to rebuild
our templates, as we didn't hink through the advanced features
SharePoint offers the first time.”
Other
learnings:
“It's
free!” - WSS is free, MOSS 2007 can be very expensive
(particularly customization)
Training
is required and costs money, as does maintenance
All
Microsoft parnters are not created equal
Notable
client quote: “I didn't know you could disable My Sites. Our
integrator told us it wasn't possible. But you have done it already?”
Notable
quote: “We are using Sharepoint 2003 and need to upgrade. But we've
decided to skip MOSS 2007, and go for 2010 instead once that gets
out.”
How many
organizations are using a CMS for their intranet? What about a portal
solution?
Respondents to the
Intranet
2.0 Global Survey provide
(530+ organizations ranging from small to huge, in all corners of the
globe: 36% come from the U.S.; 24% from Europe; 60% have more than
1,000 employees; 32% have 6,000 or more employees) some very good
insight into the use content management systems (CMSs), as well as
portals and Intranet 2.0 tools.
Key findings:
Less than 2/3s
of organizations use a CMS for their intranet (62%)
24% use a
custom built CMS (home grown CMS)
25% use an
off-the-shelf solution
11% use a
portal solution
There is no
dominant CMS solution – no one vendor has more than 20% market
share
Microsoft
SharePoint is used by 20% of those that use a CMS
Interwoven,
Documentum and Vignette each have 4% market share
No other
solution was cited by more than 8 organizations (2.5% share)
Clearly SharePoint's
dominance in the market is showing here. Though only 20% of the
respondents are using it as a CMS. For those that have implemented
Intranet 2.0 tools, SharePoint (MOSS 2007) is present in 46% of the
organizations (though some organizations are using multiple tools
including SocialText, Confluence and MediaWiki). In other words,
SharePoint is being used as a CMS, but its not its strength which is
collaboration sites, document sharing, and portal functionality /
features. SharePoint is more often being used for collaboration and
portal functionality.
My full presentation
on the Intranet
2.0 Global Survey
findings is next week at J.
Boye – Philadelphia 2009. There are still spots left if you
want to register
now (and some great case study presentations as well).
The full study findings will be sent to survey participants only in
mid-May (TBA) followed by a participant only webinar (yes you have to
take the survey to get the results).
This webinar is free and designed for university professors, instructors, and students. Topics
for discussion include the role of the new media, how the Web is
evolving, and what to expect in the future. Best practices and tips
for how to engage with others and build trust in a virtual world will
also be discussed. Hosted by Plank Center, the one-hour discussion
and presentation is on May 1, at 1:30 CDT.
Moderated
by Keith Burton, President, InsidEdge, presenters include Robert
French, Instructor, PR & Digital Media, Auburn University; Jeff
Beringer, SVP, Dialogue/GolinHarris, and Toby Ward, Founder and CEO
of Prescient Digital Media.
