
Alternatives to intranet personalization
“Portals still effectively link together concepts of identity, application integration, access to content, personalization, and search. But increasingly, we’re seeing interest in alternative ways to deliver applications to information workers, making it unlikely that portals will ever become the single employee destination site many anticipated they would be,” says Matthew Brown, an analyst focused on the enterprise portals market for Forrester Research.
In my column, Is the personalized intranet portal dying?, I discussed the lack of personalization adoption by employees who use or have access to their intranet portals that feature personalization options. A 5 – 20% adoption rate is normal. This for a technology that, despite the hype, is likely only available in approximately 10% or less of medium to large organizations in North America.
It’s not surprising then that some of the new Web 2.0 technology including RSS and mashups are beginning to undermine expensive portal solutions and the concept of intranet personalization.
“Given the technology trends at work — new methods of integration via programmable thick clients, widgets, gadgets, RSS feeds, and more — it’s unlikely that companies will continue to look at portal servers as their only choice for application integration,” adds Brown.
In my estimation, if implemented correctly, 70-90% of the desired results delivered by a portal’s integration framework can be achieved by other means. There are a number of different options to expose this information to other users, including linking, aggregating information via RSS, and embedding data or functionality inside the intranet via Portlets.
Microsoft’s Sharepoint 2007 features a suite of new Web 2.0 tools including RSS, blogs, wikis, etc. Oracle’s newest portal product, WebCenter, a separate product from their first and better known portal product Oracle Portal. IBM also well understands the power of Web 2.0. Lotus Notes and Domino 8 features an RSS editor, composite application support and standards-based document editors (also, Sametime 7.5 is to include tabbed chat capabilities, compatibility with Microsoft products and integrated video with chat). Domino will also feature Web Services consumer support, which allows Domino applications to 'call' other web services Although the depth of the integration capabilities by Notes is not yet fully known, and depending on how it is implemented, Notes could render a portal solution mostly redundant.
One of the simplest alternatives to personalization could be represented by the potential of RSS to deliver recently updated content between applications and the intranet. RSS is a XML format for publishing frequently updated content. While it is typically used for blogs and news feeds, it can also be used for publishing any type of regularly updated content, including reports, documents, and other key information.
It is relatively straightforward to integrate information from applications to the intranet using RSS. It’s not true integration in the traditional sense, but key business applications can be configured to output RSS for timely information, such as news items, regular reports and performance indicators.
Mashups offer a glimpse into the RSS alternative. A mashup is a website that combines content data from more than one source to a common view or home page (portal). Google Maps is an example – it draws all the listings and information from many different sources without having to use an expensive piece of portal technology. These are quite simple to do, and for some represent most of the desired content for integration into a single view or portal.
“Many of the new tools like RSS, AJAX, and others remain relatively immature for the purpose of application integration, and there is less availability of reasonably priced labor around these technologies than there is around portal frameworks,” adds Matthew Brown. “But insofar as these technologies promise lighter-weight, faster integration and composition of applications, they’re worthy of consideration.”
A number of vendors are offering mashup solutions that are not yet alternatives to deep, enterprise level integration, but are alternatives to SOA and portals that are able to aggregate top-level data. Here are just a few of the emerging solutions:
· Dapper is a powerful tool for information location, management and manipulation. It allows you to build web applications and mashups called "Dapps" using data from any HTML web page (and other sources) without any programming. Dapps produce an XML stream which can then be combined in your website or application.
· WorkLight is a server-based software product that provides information workers and customers with customized and personalized "Web 2.0-style" access to corporate data that reside in enterprise applications. For the first time, application data are available via services and technologies such as RSS, Ajax, desktop and web-based gadget/widgets, social bookmarks, application mashups, and more.
· Grazr iis an applications system and a free publishing tool for feeds and aggregating feeds. It lets you quickly and easily display RSS, RDF, Atom, and OPML files on any Web page so they can be viewed by any visitor to the site. Grazr is written in Javascript, so no software download or installation is necessary for someone to view it in a browser. As long as Javascript is enabled, it can be used in any modern Web browser.
· JackBuilder a browser-based mashup product to create mashups called “Rich Enterprise Applications” or REAs. JackBuilder is an entirely Ajax-based IDE that allows services, widgets, and components to be integrated together into enterprise mashups.
While these tools are not yet fully featured alternatives to portals, the technology is rapidly advancing and threatening the mainstream vendors with low costs and high-functionality. But that will change.
“Mashup technologies can and will disrupt enterprise applications,” says Renat Khasanshyn, author of the Naked Open Source blog and CEO, Altoros Systems, LLC. “During the next three years, mashups will open up a new enterprise application market, providing business users and IT departments with a quick and inexpensive approach to develop and implement applications. And during the decade following 2010, maturing mashup building technologies will shrink the enterprise application market.”
“I don’t think the portal vendors are in trouble,” says Matthew Brown. “RSS and mashups don’t solve everything that portals solve such as taxonomies, personalization, search, collaboration, etc. The mashup technology is by and large simple and it provides some of the aggregation abilities for multiple sources in a single view. But even the big vendors like IBM and BEA (e.g. Pathways product is not tied to the portal product, but allows you to do mashups).
“The thing that is clear is 10 years ago portals were supposed to be the new de facto desktop, the new place where people would go, but that didn’t materialize. What is clear is that with all the new technologies, such as mashups, and the incumbent vendors, is that portals will play a lesser role,” adds Brown.
RELATED READING:
Is the personalized intranet portal dying?
Pros and cons for enterprise intranet portals
The future of portals
Portals found lacking
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