• 46% of organizations have deployed wikis (16% with enterprise deployments)

• 42% have deployed blogs (12% with enterprise deployments)

• 48% use discussion forums (29% with enterprise deployments)

For those old-school organizations that are on the outside looking in at intranet 2.0, the biggest barrier is executive support. In other words, another 40 – 50% of organizations have managers or senior managers that want to roll out social media on the intranet, but the executive suite is handcuffing their good intentions. 34% of respondents state that the biggest barrier to intranet 2.0 is executive support. Many executives are concerned, scared, or plain apathetic to those Web 2.0 technologies they've seen on the Internet, and cannot mentally bridge the gap to employees via the intranet.

Related to the lack of executive support is the lack of a business case, cited by 32% of respondents that don't have intranet 2.0 tools in use. To this end, executives need to be sold on the value of intranet 2.0 and want to see the business case. Intranet managers are having a difficult time making the business case and even understanding the inherent or nascent value of social media for employees.

The barrier to implementation and success however is blocking understanding at all levels of the organization: “Lack of understanding by both management and staff,” says one survey respondent. Another cites cultural barriers and the “lack of an open culture.”

Full results of the Intranet 2.0 Global Study will be released in the New Year, accompanied by recommendations on how to overcome these barriers and implement these new technologies with success.

About the Intranet 2.0 Global Study: More than 400 resondent organizations from across the globe, represented by all continents, with 35% from the United States, 22% from Europe, 13% from Canada, 12% from Australia / New Zealand, 11% from the United Kingdom. 60% of the respondent companies have more than 1,000 employees; 23% have 10,000 employees or more; 15% have less than 100 employees.

FULL RESULTS:

The Intranet 2.0 Global Survey will remain open for the holidays. For those that would like the full results in the New Year, you will have to take the 10-minute survey. Take the Intranet 2.0 Global Survey (there's a $400 prize for one lucky participant)

JOIN THE 2.0 REVOLUTION:

Join the Intranet Global Forum community on Facebook

Follow my musings and wild adventures on Twitter (www.twitter.com/tobyward)

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BT's employee podcast center on the intranet, Podcast Central

• Wikis have grown at exponential rates to more than 750,000 wiki pages (the vast majority of which are dedicated to business issues, adds Richard)

• Thousands of employees are blogging

• Countless executives and managers are podcasting & webcasting (even vlogging)

• Thousands are connecting on the intranet social networking site, MyBT

• 500,000 Team Sites have sprung-up using Microsoft SharePoint and Confluence (a service dubbed BT Collaborate)
  
  

BT is quiet about the expense of these tools but Dennison says that most of the social media tools were built on the cheap internally using open-source or existing software (SharePoint and Confluence are exceptions). Of course the business case to move to social media was built on one of need, rather than ROI, and the value is self-evident. “Using technology to break down traditional boundaries encourages a culture that reaches out rather than locks out, and that is something that the Digital Generation is ideally equipped to do,” adds Richard², who told me himself on a recent trip to jboye08 in Denmark that ROI is “overrated."Despite the success, many naysayers openly muse about the deleterious affects of social media on employee productivity. What if, for example, an employee spends hours on Facebook? My response to this valid concern is my typical response: “What if they spend hours chatting on the phone? Or spend their break time snorting elicit drugs in the bathroom?”

While care and planning should not be thrown to the wind, employees should be judged on results and not the clock. Results aside, Dennison is quick to quip, “If we can't trust them then we have to ask ourselves why we are employing them.²” Touché!

For those with the temerity to pick-up the intranet 2.0 torch and to run the extra mile required to adopt social media, Richard offers a number of lessons that should be ignored at your peril¹:

• Focus on value not risk!

• Start anywhere … start immediately

• Start small and build slowly – follow the energy of yes through the network

• We learn what works by doing the work … so …

• …let users try as early as possible – ‘warts and all’ – succeed or fail quickly … and cheaply!

• Engage legal/HR/security early… and emphasise evolution not revolution

• Have realistic expectations … the intranet is not the internet!

• Harness the enthusiasm of the enthusiastic … especially if senior

• Sometimes … ‘the only form of transportation is a leap of faith’!
  
  

SEE THE BT CASE STUDIES & SCREENSHOTS:

Case Study: BT, digital generation, Career Innovation Group, 2008

BT Web 2.0 adoption case study

Read Richard Dennison's excellent blog on his work at BT

DON'T MAKE ME CHASE YOU:

At the risk of imitating a broken record... there are many thousands of you who still haven't taken the Intranet 2.0 Global Survey. Come on now–it only takes 10 minutes! This is the way it works: I give you free advice and case studies, you take the survey... !! PLUS – YOU WILL NOT GET THE FULL RESULTS IF YOU DON'T TAKE THE SURVEY. The study closes during the holiday, so hop to it!

Take the ntranet 2.0 Global Survey (there's a $400 prize for one lucky participant)

JOIN THE 2.0 REVOLUTION:

Join the Intranet Global Forum community on Facebook

Follow my musings and wild adventures on Twitter (www.twitter.com/tobyward)

If you have a great case study – or horror story – to share than Skype me: toby_ward

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