It
matters little what technology powers a blog. Don’t ask me whether Drupal is
better than SharePoint, or if WordPress is better than Blogger. If you ask such
a question then you’re likely consigning yourself to failure. If you ask such a
question, you best bring in an expert to help you because you’re missing the
point: a blog isn’t a technology, it’s a tool (and like most tools, the quality
of the end work depends on the ability of the user).
There are
a lot of successful blogs that use free, open source software with little or no
bells and whistle (e.g. www.RunningAHospital.com
Paul Levy (CEO, Beth Israel
Hospital). The success behind the blogs starts and ends with the writer, and is
exemplified by the content, context and conversation. Specifically, have a look
at some of the successful executive blogs highlighted in the webinar
“Implementing an executive blog” (below) and be sure to note the 8
ingredients of a great executive blog that were culled by a thorough
examination of dozens of executive Internet and intranet blogs.
ADDITIONAL
READING:
8
ingredients of a great executive blog
Intranet 2.0 becomes mainstream
(intranet blogs on the rise)
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