Merril Lynch recently completed a survey of 100 CIOs in the
Asking them to rate on a scale of 1 to 10 (10 being ‘finished’), the CIO
The average response: 6.5. That’s 65% complete.
Unfortunately employees take a backseat to customers and the greater public in most companies and not surprisingly the intranet is always plays poor cousin to the Internet.
While not a priority for the vast majority of companies my guess is that if the same question was asked about the intranet the rating would be far less – perhaps a three or a four.
The paradigm is changing for some, but most executives still view the intranet as a cost center and have no understanding or inkling on the potential return on investment for an intranet (see Finding ROI white paper). Yet if most CIOs and their fellow CXOs knew the stories behind the billions of dollars in ROI realized at stalwarts such as Oracle, IBM, Cisco and others, perhaps their minds would change.
Sadly, according to a study undertaken by Prescient Digital Media of some 240 intranet managers and consultants in North America, Europe and beyond, only 6% of organizations undertake ongoing, specific measurement of their corporate intranet investment. Twenty-six per cent of organizations undertake occasional measurement, and 51% do no measurement, or don’t know if they do (or guess); 18% are considering specific ROI measurements.
How does the intranet rate at your company? All good stories and bad stories are welcome!