Everyone has content, but how well is it written?

An Information Mapping (IMI) survey shows that about 65% of the respondents spend from 1 to 3 hours per day reading and writing emails.

·         40% "waste" thirty minutes to three hours per day reading poorly written emails.

·         80% of respondents deem email writing skills as 'extremely' or 'very' important to their jobs.

Not surprisingly, the respondents don’t represent chicken little companies. Nearly 50% of the respondent companies had 5,000 or more employees or more. More than 80% of the respondents were management or had a “professional” function. Key jobs included:  

·         general management

·         operations

·         human resources & training

·         information technology

The study (Information Mapping Survey Reveals Email Writing Skills Vital to Job Effectiveness)identified the biggest email problems as:

• Disorganized content
• Missing critical information
• Unclear action or request
• Content is too wordy, long and difficult to read

"It is evident that organizations can greatly improve productivity and performance by helping employees write more effective email communications," said Deborah Kenny, IMI's Vice President and General Manager of Learning Solutions. "Email writing is a critical competency for today's business professionals, but too few email messages are organized clearly or effectively. Poorly written emails translate into substantial inefficiencies and costs that have a significant impact on an organization's bottom line."

The bottom line: poor content costs money. Employees should be trained how to write effective email and content on the intranet. Furthermore, there should be an effective use policy for e-mail which also dictates what belongs on e-mail and what belongs on the intranet.

Wiping-out 15 minutes of wasted employee time on average for each of your company’s 5,000+ employees would save or earn back millions of dollars in productivity gains.

A great report from Ipsos-Reid reveals that Canada continues to be a world leader with a highly connected population – right up there with the Scandanavian countries, the United States, Korea and Hong Kong (did you know in a study of e-business readiness conducted by IBM and the Economist, Azerbaijan ranked 50^th out of all countries? Who knew?!?!).

73% of Canadians are now connected to the Internet; 62% of households have high-speed access. Similar numbers are reported from the other leading countries.

What does this have to do with the intranet? Glad you asked...

A vast majority of organizations still only extend intranet access to a percentage of their employees. It often ranges from 33% to 75% of employees have access. With some exceptions (Cisco, IBM, Xerox and some other financially strong, leading-edge appreciators of technology), this is largely due to the fact that many, many employees, in most industries, do not have or work with a computer. In most organizations, no computer = no intranet access.

While some companies, particularly in the manufacturing sector, have established intranet stations or kiosks for employees without computers, the success of joint or shared workstations and kiosks have largely been lackluster. (One exception is Dutch Railway company NedTrain with an employee workforce of 4,000, the majority of which do not have dedicated computers. Despite the limited computer access, the company encourages employees to use centrally located touch-screen kiosks to access the intranet. The result: an astounding 2.5 million quarterly visits – or 200 intranet visits per employee per month).

Given the cost and cultural challenges of extending access to employees who don’t have computers some companies are extending intranet access to the employee at home (many companies offer home intranet access via a VPN or dedicated or password protected connection but often this privilege is only extended to executives and middle managers).

Others like Alaska Airlines have put their intranet on the public Internet – that’s right, a .com site on the Internet! Knowing that most of their employees work ‘on the road’ they got smart and put it on the public Internet (of course, secure areas are password protected and reside behind their firewall). It’s also a great way to tell the world, “We have nothing to hide! Come check us out.”

Check them out at AlaskasWorld.com.

Now why didn’t you think of that? What’s stopping you now?