The intranet requires content and tools that are mission critical – information and knowledge critical to the success of the business.
Most intranets, however, are not fully utilized by the employee population at large. Raise your hand if you wish you could only attract more employees to use the intranet. More than 90% of you just raised your hand.
Intranet value begets intranet use. But it also requires education and promotion. As I like to say, “If you build it, they will not come…”
Adding non-mission critical content and tools can be a gold mine for driving traffic – and winning permanent and frequent users. Some of my favorite non-critical intranet tools include:
- Cafeteria menus
- Quick polls
- Weather forecasts
- Classifieds (buy and sell)
- Job announcements (anniversaries, promotions, etc.)
These tools are ‘killer’ – if you have some or all of these tools on your intranet, you no doubt enjoy very high traffic amongst your connected employee population (those with access).
Another goody and employee favorite: employee discounts.
Employee discounts are all but expected in some industries -- retail being a prime example. According to a poll by Maritz Research, 89 percent of people looking for retail employment want their companies to offer discounts on its products or services.
Employers have even started offering employee discounts to the general public. In 2005, Ford, Chrysler and GM all offered all of
"(Offering employee discounts) definitely improves retention," says Bob Schiff, senior vice president of YouDecide, a company that helps employers provide voluntary benefits and discounts for their workers. Schiff says that after his company puts all of an employer
Read the full article Great part-time jobs for discounts (CNN.com)
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