I normally don't dedicate a blog entry to cross-promoting another blog entry but... here goes:

People read differently online compared to reading for print. But make no mistake about it, people read online – a lot. (No need to go and read about the Super Bowl – my Seahawks lost).

 

Some would argue however that people only want quick hits of information online. A general argument for this can be made. For example, people are far less likely to read a book online than in print. Who wouldn’t?

See Web only for “small pieces of data?”

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