With some rare exceptions, the answer is likely “very few”. According to a new Forrester research study podcasting is more hype than reality. The report Podcasting Hits the Charts reveals that only 1% of
Anecdotally, I have to tell you, I don’t know a single person that listens to podcasts except for one or two people – and they’re hard core tech nerds that have their own podcasts. And I know and meet a lot of like-minded people who are hardly luddites. They’re technology savvy and have iPods. But they have no interest in listening to an amateur broadcaster talk about their favorite (fill-in-the-blank).