Stromberg Consulting, part of Ketchum, has issued a report on the 2006 Macro-Trends in Internal Communications.
The author, Cynthia Roy, provides some excellent insight and backs it up. Though some of the cited research raises an eyebrow (27% of adult Americans now read a blog regularly… I doubt that very much.)
- Democratization of Information
- Strategic Imperative
- Employee Engagement
- Demonstrating ROI
- Segmentation and Globalization
- Simplicity
- The Emerging Trend: Personalization
A solid list and a worthwhile read. One communications trend though that I believe is understated is the advance of technology particularly the intranet/portal and social media such as blogs, wikis and podcasting. Of course, I need not go into too much detail backing up my argument… feel free to surf this site!
© 2006 Toby Ward - Prescient Digital Media