Consumer generated media (CGM) is transforming the Internet. While the intranet is lagging behind, the effect of consumer generated media or user generated content will follow and similarly transform the enterprise intranet.
How is the demand for interactivity affecting content? Just look at how blogs, wikis, podcasts and RSS are words that have engrained themselves in everyday conversation – and not just with communicators and techies. Prescient Digital Media’s Julian Mills answer’s the content question and examines the affect of Web 2.0 as a remarkable catalyst for change in Content in the Web 2.0 World.
“The interactive component of CGM is vital for media companies,” writes Mills. “Yahoo, for example, has integrated it into their business plan by investing millions to acquire Web 2.0 poster children such as Flickr, the Vancouver-based photo-sharing site.
For other companies, however, consumers don’t want the content to be interactive, or to author it. They simply want it to be up-to-date, relevant and easy to find:
- 65% of website visitors give up before they find what they came for and 40% of users who abandon a website never come back (Boston Consulting Group).
- Less than 10% of users will contact a supplier whose website does not provide detailed product and service information (2004 Content Solutions User Needs Research Study).
Read more on Content in the Web 2.0 World.