Since you’re reading this blog, you’ve bought into the value of social media. Web 2.0 and all of the social media tools that come with it – blogs, wikis, podcasts, RSS, etc. But your CIO is likely not a Web 2.0 convert.
A new survey by CIO magazine (see reveals the extent of their apathy. Not only have few CIOs implemented such social media tools in their own organizations, few even use them in their personal surfing of the Internet.
Only 36% of CIOs use blogs. Wow. Less use wikis, social tagging and podcasts.
CIOs are mostly pretty dam smart. Now it’s somewhat surprising that more aren’t reading blogs and using RSS to prioritize their reading, but I also know they’re extremely busy people.
As for implementing inside the enterprise, social media is not even on the radar.
Fine by me. I’ve seen enough intranets and enterprise applications and most CIOs have far bigger fish to fry. E-commerce, ERP, employee self-service, intranet and/or portal are all far bigger and more valuable priorities.
There’s a reason why social media is not a big priority. Get the house in order first and then worry about employee blogging. But do join us in the 21st century and start using some of these new fangled toys in your spare time...
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© 2006 Toby Ward - Prescient Digital Media