Why are so many companies in a
position to redesign their intranet? Well, it’s time. The corporate intranet,
in most organizations, has changed very little in the past five or six years. Meanwhile,
the available technology and platforms – such as content management systems and
portals and self-service applications – have evolved considerably. In addition,
the intranet, like the business it represents, is in constant flux and
evolution. A redesign forces the necessary change and process revisions to keep
pace with the business and the market.
A redesign should be driven by
business needs and a business case that details the needs, requirements and
value of a redesign.
Part of the process, prior to
any designing or redesigning the look-and-feel, is addressing the little
monster known as content. The monster requires feeding and likely has been well
fed. As such, a number of key questions must be answered:
- What
content from the old site needs to be migrated as is?
- What
content has to be edited and updated?
- What
content has to be forgotten and deleted?
One client undertook an
intranet content audit and was able to rid themselves of 70% of their content.
Yes, 70%. Run that through the ROI calculator for your redesign business case!
In Rolling content
inventory Louis Rosenfeld espouses the need to not look at site content
just simply once, as a simple snap shot in time, but to continually examine
content as the intranet rapidly expands and evolves.
“When
you've got hundreds or thousands of distributed subsites and other pockets of
content, you simply won't not know what's out there. If you send a spider on a
content reconnaissance mission, you'll still likely be overwhelmed by the
volume of content that turns up. And even if you can send, as one past client
put it, an "army of monkeys" to swarm over and survey your content,
well, that's not good either. No measure of simians can deal with the jungle
truth that your content is a moving target. Any snapshot you take of it will be
instantly out of date. And in your efforts to grab a comprehensive view of your
content environment, you will surely go insane.
That's
why I'm increasingly recommending pursuing a rolling content inventory. Instead
of a snapshot, as all those silly IA books suggest,
inventory your content on an ongoing basis. Put another way, a content
inventory is an process, not a deliverable. Put yet another way, content
inventory shouldn't be something that you allocate the first two weeks of your
redesign to; allocate 10% or 15% of your job to it instead.”
Read more
about Rolling
content inventory.