I don’t know of a single communications manager or executive that doesn’t want to introduce blogging to some segment of the employee population. There are undoubtedly some, but these cautious folks are in the minority. And the cautious ones are the smart managers.

Web 2.0 or social media such as blogs, wikis, podcasts, social bookmarking, etc. is all very interesting – and potentially incredibly powerful. I’m all for it and, as you probably know since you’re reading this blog, I’m a big advocate of social media.

Most organizations, however, have a sub-par intranet. I’m being kind of course because many, many companies have horribly dreadful intranets. If your intranet is anything but very good, you shouldn’t be wasting your energy dreaming about blogs and podcasts.

Read my complete column Web 2.0 distracts from mission critical needs (Communitelligence.com)