You need to talk their talk. HITS just don’t cut it. Senior management want to know how the intranet delivers measurable value to the organization.

 

As I’ve said time and time again on this site and at many conferences I address, most senior management still view the intranet as a cost center – a necessary evil. To change this mindset, intranet managers need to show them the money. As with any critical business system, an intranet or portal must deliver measurable performance and remain accountable to the investment. If the site’s value is not being measured, then it risks failing the needs and demands of employees and management.

Senior management are much more likely to invest in an intranet if they can see it delivering measurable returns, such as increased business efficiency, reduced overheads and enhanced customer satisfaction. Increasingly the intranet manager will need to put in place viable processes for recording and reporting intranet value, in short demonstrating a return on investment (ROI) and employee productivity.

I will be delivering the keynote address on the second day of the annual Intranet Benchmarking Forum (IBF) LIVE conference, October 5, in London, UK. Building sustainable sponsorship and leadership engagement is focused on just this subject: talking the talk and selling the intranet to senior management.

 

The conference also features insight and case studies from advanced intranet and portals including British Telecom, GlaxoSmithKline, HSBC, and others.

 

Additional topics being discussed and presented include:

  • change management
  • internal communications
  • effective search
  • benchmarking
  • culture
  • content best practices
  • business value
  • internet/intranet
  • career development

 

Additional attention will be focused on latest Web 2.0, social software, collaborative tools and Intranet 2.0 deployment.

 

I understand there are still spots to reserve and at it is very reasonably price at only £999 for members and £1399 for non-members.

 

Form more information view the full IBF LIVE 2006 program.

 

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ON A PERSONAL NOTE: After an amazing sunny and warm summer the rainy season has begun a little early in Vancouver. This of course holds the promise of a great ski season, but will no doubt dampen and cut short my hiking and mountain biking season.

 

Nonetheless I joined a hockey team for the first time in…. well, ever. I’ve always been a casual player so I really enjoyed my first game with the Spartans and scoring our first goal J Twenty-five games (plus playoffs to go)…  Playing with a two referee system was however quite bazaar. And just like the NHL refs, they're calling EVERYTHING!!

 

All the girls in my house are sick… I wonder how much longer I can hold out?!?! Perhaps my timing of trips to Toronto, New York, London and likely Paris too in the next three weeks are well timed! Though that’s an exhausting amount of travel and too much time away from home L

 

There sure was a flurry of comments on the blog during the month of August when I was on hiatus… and then very few since I returned… where’d everyone go?!?!

 

If you have a good intranet case study to share I’m looking for some co-presenters for the continuing webinar series The Intranet Insider World Tour presented by Communitelligence.com. The next stop is HP in November and promises to be a great webinar…

 

Anyone excited about the upcoming hockey and basketball seasons? Our Vancouver Canucks play in perhaps the toughest division in all of professional sports. All five teams were .500 and all will likely be there this year. I’m also looking forward to another season of impressive play from Steve Nash and the Suns… Finally kudos to Arsenal for blanking ManU at Old Trafford – without Thierry Henry!!! Woot!!