“There is no evidence that online networking sites are producing anything of real economic value,” said Theresa Wise, global director at Accenture’s digital media practice at a Broadband World Forum session in Paris.

“Big brands do not always lend themselves to social networking websites, as Web 2.0 users aren’t always receptive to them,” she added. “There is no evidence that these sites are monetizeable.”

Well, I take issue with Ms. Wise. Her guesswork may be applicable to some, perhaps even most corporations, but definitely not all.

Read my complete article “Little financial value in Web 2.0” (Content Matters)