
5% of a site delivers 25% of the value
by
Toby Ward
on Thu 08 Feb 2007 09:39 PM PST
"The Long Neck is where the business case of your websites lies. It is the small, crucial set of tasks and content that your customers really come to your website for," writes Gerry McGovern in Do you know your long neck?
"Intranet or public website, government or commercial-every website has a Long Neck. It is crucial that you know what your Long Neck is so that you can deliver maximum value with scarce resources."
Gerry’s bang on. Although, on an intranet, the long neck representing the most commonly accessed content or tools, is probably stretched longer.
The following seven areas likely represent between 60-80% of all requests on the vast majority of intranets I’ve worked with:
• Search
• Employee directory
• Job postings
• News
• Forms
• Policies
If an organization can master these seven areas, with the proper planning and governance as a supporting foundation, then the resulting intranet will be dam good. Easier said than done of course…
Read Gerry’s full article Do you know your long neck?
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ON A PERSONAL NOTE: I’ve been remiss in welcoming new clients as of late… but I’ve been too busy looking after many of them and others! A big welcome (would a hug be inappropriate?) to Thomson Financial, GMAC, Intrawest (Playground), the Municipality of Halton, Degussa, and I know I’m missing someone… I’m sorry I’ll make it up when my memory returns.
In addition to running the business and trips back in forth between Vancouver, Detroit, Toronto and Calgary, with multiple speaking engagements in the past couple of weeks, my wife is away for a few days so I’m running the house and assumed the role of interim COO of the girls… must sleep soon…
But first I have to get something off my chest: Gary Bettman almost ruined the league with over-expansion and soaring salaries and then had to force an acrimonious year-long lockout of players (the longest of any professional sport) to fix the dam mess he made. Now the owners have rewarded him with a 5-year extension. Not to mention his amazing ability to always sound like an ass while belittling almost every reporter that interviews him. (Someone on a local talk show today called-up to say, "I finally figured out who he sounds like! That rabbi from Seinfeld!") For more check out: Gary Bettman Sucks
Finally, I send my sympathies to Rex Grossman for quarterbacking the Bears to their first Super Bowl appearance in 21 years in his first full season as a player. Yes, he made a couple of mistakes, but the Bears losing had little to do with his play, and a lot to do with the Bear’s brutal defense and a stellar Colts offense.