The 1980s and 1990s were tough times for British Airways. The new millennium was not kind either when in the wake of the 9/11 terrorist attacks, some analysts began to wonder if BA would survive at all and talked openly about bankruptcy for more than one airline.

Since 2002, the company has re-engineered an impressive turnaround with an aggressive focus on cost-cutting and productivity. In late 2002 its share price had slumped to below £100; today BA’s share price is hovering around £500.

One catalyst for change during the impressive turnaround, in a hugely challenging business and environment, is the BA intranet. In 2001, BA put in place an ambitious plan for a low-tech intranet with lofty targets. Building on what some would call an antiquated platform, Lotus Notes and Domino, BA built an intranet that is delivering a measured value of £55 (more than US$100 million) per year.

“I have to admit I do get envious when I hear about all the technology that others (companies) are using,” confesses Alan Huish, BA’s manager of employee self-service when asked about using Lotus Notes. “But you cannot argue with our results.”

Read my complete case study feature Low-tech, high-value intraneton Communitelligence.com