“How many visits a day/month should we get to our intranet?” It’s a common question I hear often (but for some reason I haven’t explicitly written about until now).
There is no rule of thumb because every organization is different and usage depends on a number of things including:
- Corporate culture (value of communications)
- Employee access (% with direct access to intranet)
- Web competency (ability and comfort level using the intranet by employees)
- Intranet value (is the intranet any good? Does it inspire use?)
If however the organization has a healthy culture and places a high value on communications where employees want to the use the intranet (and have access) because the intranet is of value then a large majority of your employees should be accessing it every week.
Here are some examples by some leading companies with great intranets:
- Nordea: 70-80% of the employees visit the portal every day
- HP: 95% of employees use the intranet on a monthly basis
- British Airways: 94% of all employees access the intranet every month
- IBM: 80% of all employees access the intranet daily
- DaimlerChrysler: 70% of all users in
- Microsoft: 60% employees visit MSW once a day or more, and an additional 25% use MSW at least a few times per week
If traffic or usage of your corporate intranet or portal is less than the examples above (factoring in access and competency) then your intranet is likely underperforming. In other words, the intranet isn’t very good and is not living up to the potential.
Usage and employee traffic will only be as good as the intranet and (the access to it) with mitigating factors for culture and competency.
