“If you prick us do we not bleed?” lamented Shylock (most recently portrayed, and brilliantly played by the great Al Pacino) in The Merchant of Venice. The answer is as certain as George W. mangling his syntax in a press conference on foreign affairs. But the answer confounds many communications managers who still wrestle with the question of whether to blog (or not).

A recent study by Bain & Company involving 1200 executives throughout the world (see Management Tools & Trends 2007 study) reveals that 30% of those companies (a cross-section of small, medium and large companies) use blogs. Those same executives report an underwhelming rate of satisfaction with their blogs of only 3.39 out of 5.

Clearly, more companies are blogging, but with mixed results, and causing many more to think about it, but wonder if they should or not. Huh?! Yes, some are as confused as Dick Cheney on a hunting trip.

Read my full article If we write do we not blog? (Content Matters).