Social media and intranet case studies, best practices, & evolution by Toby Ward.
View Article  Intranet case study: SimCorp

Content is still ‘king’ on the intranet. Whether it’s a static page, a form or data in a hidden application, employees want content. But they demand good content.

 

How do employees know if the content is good? SimCorp, a highly specialized software maker for investment and treasury management, is using an innovative system on their intranet that rates the quality of each content page.

 

Built on Microsoft SharePoint, each ‘portal’ under the main SimCorp intranet portal features a portal quality score that rates the relevancy (how up-to-date) of each page or document. For instance, if a portal contains 100 documents and 97 of them are up-to-date, then the portal has a quality score of 97%. The rating scores is accompanied by a very happy smiley face icon for ratings higher than 90%, and an angry little icon for a score of 60% or less. The emotive face icons and scores reflect at a glance the content quality.

 

 

“The minimum quality score is 80%, and if a score falls below 70%, the smiley face disappears,” says Gale Langseth, SimCorp’s intranet manager. “Then I (am notified) as the SimLink Manager, and can give them the help that they need to get things back to where they should be again.”

 

To determine the score, each document is marked with a status: draft, finished, historical, or review. The system reminds the document's creator after a certain amount of time (3 months for a draft, 6 months for a finished document, and never for a historical document) to review and republish the document to ensure relevancy. If for example a portal has 100 documents, and 10 have yet to be reviewed, then the portal is given a score of 90%.

 

 

“Each document can be looked at by a user to find out when it was last updated, and the creator is listed in case anyone has questions,” adds Langseth. “This is the most valuable application on the intranet because of how we do things here at SimCorp. We want the content to be easily findable and easily shared, but we also need to ensure that it is of high quality so that it is reliable.”

 

The system is so successful that SimCorp’s average content quality score is 90% across all the portals. In fact, the content rating system has helped fuel a real intranet success story for such a small firm: SimLink won this year’s IntranetPrisen 2007, the best intranet of the year, at this winter’s annual IntraTeam Event conference on intranets.

 

SimCorp’s intranet success and value to the organization is further underscored by the fact that, on an average day, 90% of SimCorp’s employees will use the intranet.

 

Founded in 1971 and headquartered in Denmark, SimCorp has only 800 people, but is geographically dispersed with subsidiaries throughout the Nordic region as well as in Belgium, Germany, Switzerland, Great Britain, Hong KongAustralia, Singapore and the USA.

 

SimCorp’s intranet, SimLink, is the company’s most important information and communication tool. It is acknowledged by employees as the optimal tool to easily locate and share high-quality information in their daily work. SimLink promotes three overarching principles for employees:

 

  • We must provide a single focal point of entry to an integrated platform on which each employee can easily access business relevant information and the relevant tools to perform their work efficiently
  • We must be able to ensure that the content quality is high and that all available information is regularly updated
  • We must be able to easily find and register relevant knowledge

“SimLink is more than an intranet, it is also our content management system,” says Langseth. “Everything except development code is saved on SimLink. We are a knowledge-based organization, so we need to preserve this knowledge. Because everyone is saving documents on the intranet, we are not just a few people broadcasting information at everyone else, but participating in a collaborative project with 800 content providers.”

 

SimLink features 250 portals in all. Though this may appear high for a company of 800 employees it is easily achieved thanks to SharePoint, which allows security access to files (on the portal level instead of on the document itself), which has resulted in groups creating portals to limit access to certain information by different groups.

 

SimLink also features the element of very elementary role-based personalization. For example, there is not one home page, but rather each line of business uses a separate home page, so there are six 'homepages’ in all. To be considered a homepage, each must contain requisite elements including announcements (news), global navigation, the search interface, and the employee search interface.

 

SimLink's most used application is the employee search, which provides information such as phone number, email address, location, department, manager, and even private information such as home address and birthday. Each employee has their own My Site page (standard with SharePoint) that also displays their photo along with names (as active links) of members of their department.

 

 

SimLink also provides a competence database where employees can enter their training, previous employment, experience, other skills and background information. The competence database can be searched by other employees who need to find someone with a particular competence.

 

The intranet team comprises of an Intranet manager, four Knowledge Managers (one for each line of business), and a Content Manager for each portal. The Knowledge Managers serve to organize the Content Managers, address their concerns, give them assistance in building and maintaining their portals, and advise them how to provide the best portal possible for their audience, whether that be a department, group, or the entire company. Each Content Manager is pictured on their portal (so everyone knows who to go to with questions) and is responsible for making sure that the documents saved on their portal are kept up to date by their creators.

 

The SimLink Manager, Gale Langseth, falls under Corporate Communications. A  SimLink Strategy Group oversees all of the high-level operations of the intranet and is the group that the SimLink Manager regularly convenes to determine the direction of the intranet (e.g. upcoming business needs, etc).

 

 

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View Article  Global Intranet and Portal Strategies Survey
The second annual Global Intranet and Portal Strategies Survey is now open. The 2007 survey covers a range of intranet/portal topics. It has been enhanced with suggestions from 2006 participants, and includes good practices, lessons learned and an in-depth section on the use of web 2.0 technologies behind the firewall.
 
If you manage an intranet or portal and would like to participate, contact Jane McConnell (jane@netjmc.com) who will send you an invitation with a personalised link to the on line survey platform. The survey is open from June 15th to August 15th.  All survey participants receive a free copy of the report which will be published early October.
 
In 2006, over 100 organisations around the world participated in 2006. You can read a summary of the key findings in 2006 on the Globally Local blog.
There is more information about the survey on the NetStrategy/JMC web site.
View Article  Intranet 2.0

I really hate all of these 2.0 labels. And I frankly don’t understand why O’Reilly media gets so much credit for the Web 2.0 label in 2004 when I’m not sure it’s deserved. The magazine Business 2.0 was around for years before this label took hold, and I was a subscriber back in the 90s.

 

But what the hell, we have a lazy technology media that loves to jump on new, trendy labels like a wolf pack on a caribou… so if you can’t beat ‘em, join ‘em.

 

Motorola has drunk deeply from the 2.0 Kool-aid pitcher, but it has done more than just drink. It’s walking the walk, and proving to be a leader in what it calls “Intranet 2.0”, as reported in Information Week (see Motorola’s IT Department Takes On Enterprise 2.0).

 

“Motorola's initiative, which it calls "Intranet 2.0," has been wildly successful, with 70,000 people using it every day, including partners. The company now has 4,400 blogs and 4,200 wiki pages and uses, among other technologies, social bookmarking and tagging by Scuttle and social networkingby Visible Path.

 

"It actually does work," said Toby Redshaw, Motorola's VP in charge of Enterprise 2.0 technologies. "It's beyond the wisdom of the hive, it actually lets people see new relationships, to see maps of what smart people and like people have done. For any specific problem or opportunity area, there's a community that you can go and find that has the collective knowledge of the company."

 

At Motorola, Intranet 2.0 started fairly quietly and grew organically by word of mouth and through the use of 250 "knowledge champions" strategically placed throughout the company to evangelize the new technologies. Redshaw made it a point to keep the technology simple to use so that the evangelism would turn into actual use. E-mail used to have a lock on the company, and Redshaw said he's now seeing less e-mail use and more use of technologies like wikis and blogs to share information to wider audiences. "It has to be so easy to use so people vote with their clicks," he said.

 

As a former journalist, I really hate wolf-pack journalism. But the Motorola story is a good one and worth telling. IBM and Verizon also have good Intranet 2.0 stories too.

 

RELATED READING:

IBM leads corporate blogging pack

The digital workplace (Verizon intranet case study)

Case study: PNM Resources CEO blog

Blogging the intranet

Should you blog the intranet?

 

BOOKMARK THIS:

 

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© 2007 Toby Ward - Prescient Digital Media

View Article  The baking versus frying CMS

Personalization is all the rage, but deploying a personalized intranet portal or website is a complex process. Most companies don’t offer personalization, don’t need to, and have users (employees) that don’t want to use personalization. While personalization might be overkill for most, it is important to some and distinguishing these complex solutions from traditional CMSs is an important consideration.

 

Seth Gottlieb, a leading expert on open source CMS and the founder of Content Here, has published an intriguing analysis of CMSs (see CMS Deployment Patterns) and uses the baking versus frying analogy to distinguish two principal types of CMS.

 

Baking style rendering systems generate pages when content is published. Frying systems generate pages on the fly when they are requested by the end user,” writes Seth. “Whether a system bakes or fries content tells a lot about its architecture and what it is good at. Baking systems are great for high volume sites that do not need to personalize content. Frying systems excel when requirements include personalization, access control, and other presentation logic that uses information about the user in order to decide what to show and how.”

 

What are the leading baking and frying CMSs?

 

I can't risk my vendor neutrality by showing favorites,” exclaims Seth. Good answer. Some systems work well for some organizations, but do not work well for others with differing priorities and requirements.

 

However, Seth did share some of those that he likes, and I’ve added a few of my own to mask both his neutrality, and mine (Prescient Digital Media is also technology neutral with no technology partnerships):

 

Some of the leading ‘baking’ CMSs (commercial and open source):

  • Percussion
  • Serena
  • Hannon Hill
  • TerminalFour
  • Contribute (not true CMS but can be built upon)
  • CrownPeak
  • Tridion
  • Bricolage (open source)
  • Krang (open source)
  • Alfresco (open source)

Some of the leading ‘frying’ systems (commercial and open source):

  • Vignette
  • Sitecore
  • RedDot
  • Day
  • Stellant
  • IBM
  • Quantum Arts QP7
  • Ektron
  • Mediasurface Morello
  • Fatwire Content Server
  • eZ publish (open source)
  • Drupal (open source)
  • Joomla! (open source)
  • Plone (open source)

In his annual review of the CMS marketplace, CMS Kudos and Shortcomings, CMS Watch founder Tony Byrne is careful not to single out winners and losers. Instead Byrne focuses on specific areas of a CMS(e.g. personalilzation, templating, usability, etc.) that particular solutions excel at, or are found to be lagging.

 

“Some vendors might get several mentions, and others none at all, but that doesn't automatically mean you should include (or discount) them in making your short lists,” writes Byrne. “Alfresco doesn't offer decent personalization services; should you care? Perhaps not.”

 

Instead, Byrne urges caution when looking at CMS vendors. Instead of evaluating vendor offers and technology, evaluate them against your specific requirements using likely scenarios in which a CMS will be used.

 

“I urge you to take a scenario-based approach that will help you understand which functionalities and attributes matter most to you,” adds Byrne. “And, as always, carefully evaluate the implementation team as closely as you vet any software vendor.”

 

RELATED READING:

CMS Kudos and Shortcomings

CMS Deployment Patterns

Content Management Proves Costly Without Planning

 

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View Article  The most important emerging technologies

Forrester Research asked 15 of the largest interactive marketing agencies (think web designers and online marketing companies) to rate the most important emerging technologies for impacting their design practices (see The Emerging Technologies That Matter Most To Interactive Agencies). Their top answer: mobile devices.

Other top emerging technologies of the 30 mentioned:

• Online video
• Ajax
• Social networks

Continue reading my Content Matters article "The most important emerging technologies" »

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View Article  Founder Meeting: IBF North America

London-based Intranet Benchmarking Forum (IBF) is looking for a few more participants for its Founding Meeting of IBF North America. There is capacity of no more than 20 organizations to attend - all must be Fortune 500 or equivalents and those attending already include Intranet and Portal Managers from HSBC, Procter & Gamble, Visa, Swiss Re, JP Morgan Chase, Chubb and Gillette.

 

There is no charge for attending this Founders Meeting. The meeting features:

  • Two "live" intranet tours by HSBC and Swiss Re - both IBF Members
  • Focus from Gillette on "Second Life" and its implications for intranets
  • Review of IBF NA services for 2007 – 2008 through interactive session and discussion
  • Hot topic member "open space" knowledge sharing.

This IBF North America Founding Meeting establishes a new division of IBF focused exclusively on the US and Canada and will comprise only major North American organizations. A full agenda is here and those attending plan also to stay over if needed at the Millennium Plaza Hotel. If you would like to attend then please request a place by completing the online booking.

 

IBF is the world's leading intranet and portal benchmarking group and has established industry standards for intranet performance and management. Founded in 2002, IBF has grown to almost 60 major organizations globally including ExxonMobil, Unilever, Kellogg's, AstraZeneca, Cadbury Schweppes and GlaxoSmithKline.

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