(TORONTO, ON) When last I critically mused about the value of trendy buzz words and catch phrases and the next hype, Intranet 2.0, my musing turned out to be the most read article I’ve written on IntranetBlog.com (see Intranet 2.0).

Not to be outdone, Enterprise 2.0 is a buzz pharse that’s been around longer than Intranet 2.0. There are blogs and even a conference dedicated to Enterprise 2.0 (though I’m not cool enough to be included in either). And many more people cooler than I have mused and even postulized openly about the value and coolness of Enterprise 2.0. At the risk of sounding bitter and like a kid who ‘missed-the-boat’ on the latest craze (think the comeback rage of Hush Puppies that came and went and still left me baffled and feeling extraordinarily un-cool in my Basses), enterprise 2.0 is much the same as intranet 2.0 (note how I effortlessly and carelessly alternate between capitalized and non-capitalized versions of said buzz phrase) but potentially bigger (depending on which consultant or maven’s definition).

Blogging, wikiing, podcasting, social bookmarking – all within the confines of the enterprise, and usually on the intranet, possesses the power to make everyone’s life a little better, a little more empowered and informed, and a little cooler. Throw out your Sketchers and burn your tickets to the next MTV ‘unplugged’ show, there’s a new fashion sweeping the corporate world. Strip away my outwardly facetious tone and awkward outsider approach and you do have a trend, a means, a collaborative ecosystem and set of tools that could transform a poor or average enterprise into something that is good or possibly exceptional.

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Read my complete article Enterprise 2.0 vs. Intranet 2.0 on www.PrescientDigital.com

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