Above and beyond CRM, the intranet itself is an invaluable tool for increasing corporate sales. Many successful sales organizations rely on the intranet to improve their sales. 

Intranet benefits to corporate sales include:

• Better and faster responses to customer RFPs
• Better customer service leading to more sales
• Reduced time to market for promotions
• Increased collaboration amongst sales people
• Enhanced collaboration between reps and customers
• Migration of sales brochures to the web

Ketchum (one of the world’s largest PR firms) deployed the Plumtree portal to help employees work faster and smarter – and to increase sales for the company. Using an independent research firm, META Group, it was estimated that the collaboration and productivity gains from using the portal would help increase sales and grow more accounts. META estimates that the Ketchum portal – myKGN – could lead to revenue growth between 0.5% (conservative estimate) and 5% (liberal estimate). Using 2000 revenues of $168 million as a baseline and a compound annual growth rate of 10%, Ketchum can increase its sales by $18,350,640 (using moderate estimates) over three years.

Read my entire article Sales intranets deliver money on Communitelligence.com.