(TORONTO, ON) When last I critically mused about the value of trendy buzz words and catch phrases and the next hype, Intranet 2.0, my musing turned out to be the most read article I’ve written on IntranetBlog.com (see Intranet 2.0).

Not to be outdone, Enterprise 2.0 is a buzz pharse that’s been around longer than Intranet 2.0. There are blogs and even a conference dedicated to Enterprise 2.0 (though I’m not cool enough to be included in either). And many more people cooler than I have mused and even postulized openly about the value and coolness of Enterprise 2.0. At the risk of sounding bitter and like a kid who ‘missed-the-boat’ on the latest craze (think the comeback rage of Hush Puppies that came and went and still left me baffled and feeling extraordinarily un-cool in my Basses), enterprise 2.0 is much the same as intranet 2.0 (note how I effortlessly and carelessly alternate between capitalized and non-capitalized versions of said buzz phrase) but potentially bigger (depending on which consultant or maven’s definition).

Blogging, wikiing, podcasting, social bookmarking – all within the confines of the enterprise, and usually on the intranet, possesses the power to make everyone’s life a little better, a little more empowered and informed, and a little cooler. Throw out your Sketchers and burn your tickets to the next MTV ‘unplugged’ show, there’s a new fashion sweeping the corporate world. Strip away my outwardly facetious tone and awkward outsider approach and you do have a trend, a means, a collaborative ecosystem and set of tools that could transform a poor or average enterprise into something that is good or possibly exceptional.

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Read my complete article Enterprise 2.0 vs. Intranet 2.0 on www.PrescientDigital.com

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Above and beyond CRM, the intranet itself is an invaluable tool for increasing corporate sales. Many successful sales organizations rely on the intranet to improve their sales. 

Intranet benefits to corporate sales include:

• Better and faster responses to customer RFPs
• Better customer service leading to more sales
• Reduced time to market for promotions
• Increased collaboration amongst sales people
• Enhanced collaboration between reps and customers
• Migration of sales brochures to the web

Ketchum (one of the world’s largest PR firms) deployed the Plumtree portal to help employees work faster and smarter – and to increase sales for the company. Using an independent research firm, META Group, it was estimated that the collaboration and productivity gains from using the portal would help increase sales and grow more accounts. META estimates that the Ketchum portal – myKGN – could lead to revenue growth between 0.5% (conservative estimate) and 5% (liberal estimate). Using 2000 revenues of $168 million as a baseline and a compound annual growth rate of 10%, Ketchum can increase its sales by $18,350,640 (using moderate estimates) over three years.

Read my entire article Sales intranets deliver money on Communitelligence.com.