“A do-everything site with the potential to devour the whole Internet,” according to Christopher Beam of Slate magazine (see How Facebook could crush MySpace, Yahoo!, and Google).

 

Facebook started as a college alternative to MySpace, but has exploded in popularity and will soon overtake MySpace as the most visited social networking site. According the ubiquitously accepted Alexa.com website rankings, Facebook is now the 10th most visited site on the Internet – up 6 places since the rankings were last updated (MySpace is unchanged in the 6th spot).

 

 

My Facebook profile page

 

“MySpace, if you ask me, is a spam-infested state of nature,” writes Beam. “The average user page comes with a crapload of embedded music and video players, some seizure-inducing wallpaper, and a bunch of friend requests from "models" who want to "get to know you." Facebook, on the other hand, is much less customizable but also a lot more reassuring. The interface is comfy, sturdy, and attractive without being showy—the kind of social network you'd bring home to Mom.”

 

Here’s the wow factor: Facebook was only opened to the public one year ago. Previously, the Face was only available to party-hardy, horny and fun-seeking college teens. Last year, the owners of Facebook reportedly rejected a $900-million offer from Yahoo!

 

Read my complete article The Facebook Revolution on Content Matters.

 

Hey, if Facebook and MySpace work on the Internet, there's no reason why similarly styled social or enterprise networking sites can't work on the corporate intranet...

 

By the way, feel free to join our Intranet Global Forum group on Facebook (just go to Facebook.com and do a search on Intranet).

 

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ON A PERSONAL NOTE: Notwithstanding my vacation time this past August I’ve been very neglectful in welcoming new clients of Prescient Digital Media. So, my apologies in my tardiness, but a big hello and welcome to Canada Lands Company, CDHA, Computer Associates, ESI, Harvard Pilgrim, Methodist Healthcare, Municipality of Halton, Ontario Ministry of Economic Development, RBC Dexia, WestJet, and a welcome back to past clients CIHI, DNA 13, HSBC North America, Heart & Stroke Foundation, and Pepsi. Many thanks for the business! I’m sure I’ve forgotten some so fell free to remind me…

 

With my vacation behind me I will be writing more in the months ago with particular focus on portals, enterprise 2.0 (web 2.0) and knowledge management. If you have any suggestions or a good case study to share then please do let me know (toby{at}prescientdigital{dot-com}

 

LOOKING TO HIRE: Prescient cannot find good people fast enough. If you have consulting experience and experience with intranets and websites and are looking for a change in your career (or know of someone that does) then do please let me know. We’re looking to hire additional consultants in North America (geographic location is not a major consideration, working from home is an option; and talent is a requisite including superlative consulting, communications, analytic, research, planning and intranet/Internet experience. I will be posting a complete job description on IntranetBlog.com on Thursday. If you want to be considered, please send us an overview of yourself by completing our online Job application form or sending me a note directly.

 

SUPERBAD: Has anyone seen the surprise hit movie of the summer, Superbad? I rarely see a movie that’s not on a plane but I’m curious as it loosely based on the high school exploits of two young guys that went to my high school in Vancouver. Of course, I finished school far too many years ahead of them to openly admit J

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