With more than 350 branches across 47 states, collecting and communicating this information is not easy.
The Competitive Intelligence Analysis (CIA) Wiki was created to allow staff to update the information directly, rather than relying on a central team to maintain the content.
The Competitor Wiki provides detailed information about the various trading platforms of each firm, along with information current promotions each firm is offering. Each wiki entry is also linked to the competitor’s Web site should further detail or explanation be needed when speaking with a current or prospective customer. Each entry also includes “talking points” that allow company representatives to intelligently speak to Scottrade’s competitive advantages when talking to customers.
This has changed the way Scottrade communicates, and it gives the organization a valuable competitive advantage.
The competitor wiki has been good enough to deliver a number of benefits to Scottrade, and its earned the company a 2008 Intranet Innovation Award. Uniquely, the awards recognise individual intranet improvements, and not intranets as a whole. The awards are about improving all intranets, by sharing great ideas and increasing the pace of innovation across the whole of the intranet community.
With an international judging panel, this year’s awards have raised the bar, demonstrating very clearly the benefits that intranets can deliver.
This year’s winners include:
Platinum award winner
---------------------
"Partner Dashboard and more"
Fuller Landau (Canada)
Gold awards winners
-------------------
"Location Finder"
Syngenta (Switzerland)
"Speaking Intranet News"
Swiss Post (Switzerland)
"Team Sites in a Box"
Transfield Services (Australia)
"Crew Community Forums"
British Airways (UK)
"Competitor Wiki"
Scottrade (USA)
"Project Finder"
Urbis (Australia)
"Juice"
Janssen-Cilag (Australia)
"Meter Reading Application"
YHA (UK)
Learn more
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Full details on all the winners can be found in the 148-page Intranet Innovations 2008 report:
http://www.steptwo.com.au/products/iia2008/
This includes screenshots and detailed information on how the innovations were designed and delivered, along with judges' commentaries and more.
Download the Executive Summary (2.6mb PDF) for an overview of the awards, as well as full details on two of the winners (Scottrade and
Janssen-Cilag):
http://www.steptwo.com.au/files/intranetinnovations08-execsummary.pdf
Congratulations to this years winners!
--
Speaking of intranet wikis and innovation, Join Prescient CEO and intranet consultant Toby Ward and Janus Boye, Managing Director, J. Boye, for a sneak preview of the findings and analysis of the first major study on Intranet 2.0. Intranet 2.0 - The Future of Intranets webinar will also preview some of Toby's case study examples he'll present at the jboye08 conference in Denmark.
In this 60-minute information session, attendees will:
• Learn the real numbers on what is being done (and not done)
• Case study examples from IBM, Cisco, BT, Sabre and others
• Lessons learned and key recommendations for undertaking an Intranet 2.0 initiative
Date: Friday, October 17, 2008
Time: 8:30 AM - 9:30 AM EDT
Register now for Intranet 2.0 (FREE INTRANET WEBINAR).
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