Intranet problems:
• People go there to do something, not to learn something
• Glorified print publications
• Electronic filing cabinets
• Not interactive or multimedia
• Content poorly written for the web
Solution:
“We need to model after the Internet,” says Jim. “Make the intranet interactive… add employee commenting, blogs, wikis, etc. The blog from a CEO is such a powerful thing; and people can comment and engage in a dialogue."
Role of the intranet:
• Research: put information where people can easily find it
• Social: give people a place to submit ideas, opinions… and ask questions
• Multimedia: educate and entertain using audio and video
Jim cites some good intranet examples from:
• H&R block
• Government of Kansas
• SAS
• Government of BC
• RBC (Royal Bank)
Editor’s note: I like Jim’s presentation style… funny, folksy, and informative (I almost nailed the alliteration on that). Lots of good examples… I’ll see if he will share his presentation on Slideshare.net so that more people can see it.
ALSO READ:
NY Times’ Pogue sheds light on Web 2.0
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