“You cannot create a culture of innovation without creating a culture of collaboration – and at its core is creating a culture of trust with people you may never have met,” says Liam Cleaver, Program Director, IBM Jam Program Office (Office of the CIO). “And Web 2.0 tools help create trust.”

Innovation and collaboration takes many forms at ‘Big Blue’ including countless Intranet 2.0 tools such as thousands of wikis, blogs and the increasing popular Beehive. Beehive is akin to Facebook, but slightly different, and perhaps more viral employee social networking site.

Like Facebook, Beehive users (appropriately called bees) can:

• create a profile
• post pictures
• updates
• comments
• organize events
• tag others’ photos

Bees can also create top 5 lists (e.g. favorite books) called High5s. According to IBM, bees can “add a “hive five” list that outlines their ideas about their project, and then invite their team members to “reuse” the list and voice their opinions. Hive fives cover a lot of territory, from clearly work-related subjects to the kinds of personal exchanges that might only happen among collocated team members at the water cooler.”

Bees can also host events and create an event page that invites others to attend (think Evite.com). “The page can be a place to spread the buzz about the event and get people talking about it through the comments feature,” says the IBM website. “It's also a handy place to keep track of who is invited and who's RSVPed, and to share photos and reminisce about the event afterward.”

Beehive enables IBMers to track friends and share social activities. When an IBMer becomes a bee they get a profile page and at any time can update their status. New users are called ‘new bees’ and accumulate points for activity including posts, comments, and photos. As you accumulate points IBMers grow from a new bee into a working bee, to busy bee, and finally a super bee.

“One of our goals is to create a ‘smaller’ company in spite of our size,” said Cleaver during the Communitelligence.com Intranet Insider Word Tour. “Beehive has done more than anything than create a sense of community at IBM.”

Over 30,000 people have opted-in, sharing over 40,000 photos in less than a year since Beehive issued its first honey. And it’s still being enhanced.

To learn more about the IBM intranet and to see the Intranet Insider case study webinar, purchase the CD online.

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