A strategy has definition, is well documented and shared by all stakeholders, and has key performance indicators (KPIs) or metrics. The strategy provides direction for executable actions (in the context of this article, we will treat strategy as synonymous with plan, though a strategy in the broader definition might contain many plans). For an intranet, a typical strategy would include the following elements:

• Vision

• Mission

• Target audience defintion / segmentation

• Governance

• Goals

• Objectives

• Action plans

• KPIs (or CSIs)

Strategy is independent of technology... read my full column Intranet strategy: planning a successful intranet.

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