“Developing personas allows anyone developing or designing, or for that matter, writing, to focus on a person rather than referencing multiple data points,” says Catherine Elder, senior consultant, Prescient Digital Media. “People respond to people, they are easier to remember than a compilation of data. Personas help a team focus on important aspects of target users – they simplify the reference points.”

Below are the slides from Catherine's recent webinar on “Creating personas.”

For a more in-depth read, see Focusing on your website user by developing personas.

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