"These philosophical riddles leap to mind when approaching the subject of a measurable Internet strategy," writes Prescient Digital Media GM Carm Porco in this month's Intranet Insight. "As with the two aforementioned riddles, I have seen numerous clients struggle to find the answers when defining success for their web endeavors. Organizations typically have not defined what success looks like and have no measurable goals or key performance indicators (KPI's) in place.
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Additionally, here's a sneak preview of my presentation "
Note the findings of the Intranet 2.0 Global Survey. If you're a participant, links to the final results datasheet and full, 44-page analysis report "Intranet 2.0: Social Media becomes mainstream on the corporate intranet" should be in your Inbox.
Only participants get the final results datasheet, but a Summary Report of the Intranet 2.0 Global Survey Results can be downloaded from the Prescient Digital Media home page. Non-participants of the survey can purchase the Intranet 2.0 Global Survey Report for $79.95.