(UTRECHT, NETHERLANDS) Océ has 21,500 employees worldwide in 90 countries with annual revenue of 2.6 billion Euros. Océ’s business is document printing, production printing, wide format printing systems and business services (in short, they’re in the printing business).
Crisis
Océ faced a severe decline in sales, starting in the USA from September 2008; the first layoffs hit in Q1 2008. Océ lost more than 500 million in revenue since the start of the recession / financial crisis. Subsequently, the intranet budget declined from 350,000 Euros to only 5,000.
Challenge
How to reach everyone in all the countries (in light of the decline and the lack of budget)?
Solution
The intranet is primarily built on a shoestring budget and powered on the old Microsoft CMS product. Rather than build a new intranet, the Océ team of Jan van Veen, Manager Internal Communications, and Samuel Driessen, the intranet’s Information Architect, rolled-out social media tools, and an enhanced corporate news service on the existing home page.
Highlights:
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Open source – no budget, use free / open-source software solutions
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Improved news service – from 1-2 stories a day to 10 or more
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Rumorbuster – common Q&As posted to the intranet
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Wikis – one platform on for R&D; one focused on corporate information
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Blogging – 30–40 blogs (very few personal blogs; most are shared/dept. blogs)
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Idea Management – blog soliciting ideas for saving the company money
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Microblogging – using Yammer; use growing dramatically
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Social bookmarking – employees are learning to share bookmarks instead of circulating emails with links
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Oce TV – spent the budget on a camera and editing software & started making short films
Money Making
A blog called Money Making solicits employee ideas and recommendations for cost savings / saving money at Oce. The blog has thus far generated 60+ ideas; one idea was implemented and saved around 400,000 Euros. Sadly though, Oce doesn’t continue to promote use or encourage ideas and the blog has since fallen into decline (no change management = no use).
Wikis
“Wikis are here to stay,” says Driessen, Océ ’s Information Architect. “What we’re finding out is that wikis are great for process information (e.g. business processes and working methods; typical encyclopaedic knowledge). Wikis are being used to collect information, refine processes, and re-engineer our work (processes).”
Lessons learned
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Money is not the issue (all tools built on open source)
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Organization is the issue!
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You can start bottom-up
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Consumerization of IT
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Cross-functional approach (Communications & IM)
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Where do I share and store my info?
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Information Architecture
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Did we teach people to be a knowledge worker?
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Culture > Ask questions
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Social Media Guidelines
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Security
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Social media lab
Also of note
Language: Does Océ have any language barriers in a global organization? “No we don’t,” says van Veen, who leads Internal Communications, mostly executed in US English (though some Spanish and Italian groups have their own communities).
Guidelines: policies for internal and external social media guidelines. In short they say, “Be smart,” says Driessen. “In other words, we trust you... until we can’t trust you anymore (then you’re out).” Our main goal, says van Veen: “Is not to police them (employees), but to protect them.”
Blogs: Océ blogs are product focused, and largely for silo-based communications (internal department communications).
Microblogging: Yammer is used principally for cross-departmental sharing: ideas, projects, feedback, etc.
